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Big Brother Won and We Loved It

Image by estacey The deployment of technology and media to successfully capture the Brothers Tsarnaev remains a subplot in the incredible Boston Marathon bombing manhunt. Closed circuit television, triangulating cell phone signals, rapid identification, calls to the public for help through mass media, and civic reporting (including family members) used to hunt men in the streets is the stuff of dystopian science fiction. Really, it’s the Orwellian nightmare of Big Brother realized. The public loved it. Fears allayed, justice to be served, lives resumed.

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Marketing Automation Will Improve

The most common complaint about algorithms is their lack of intelligence, specifically their inability to generate results that match human interactions. Producing off communication and awkward misses can actually hurt brands more than help them. Perhaps the most publicly algorithm gaffes have been via Facebook social ads, which over the years have served up many publicly noted gaffes. Then of course there is the confusion that automation creates about big date, which for many is just sloppy data. So, yeah, automation has its issues, but it will improve.

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Image by Tilak Bisht

Crush It, Marissa!

Last week most prominent media outlets reported on Marissa Mayer’s six month bonus. The Marissa story repels me. The media scrutinizes every management move she makes. It’s because she is a relatively young woman, in my opinion. At this point, I hope she crushes it at Yahoo!, and forever shuts up the media and all the old bastards who think women can’t manage companies. The men versus women debate goes through the eons. Since Cleopatra and Queen Elizabeth we have seen over and over again that when given an opportunity to lead women can do so, and do it quite effectively.

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In Rome, Do as the Yelpers Do

Thomas Jefferson’s home Monticello, a must-see in Charlottesville During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue. Similarly my colleague Chris Pilbeam remarked that every venue he visited on a recent trip was suggested by travelers on TripAdvisor. I guess the old adage should be revised: When in Rome do as the Yelpers do. After all, 100 million other people are using Yelp, too, and it ranks as a top 40 U.S. website according to Comscore. All jokes aside, local search marketing now extends well beyond traditional SEO mainstays Google, Yahoo! and Bing. If you have local business getting reviewed on Foursquare, Yelp!, TripAdvisor, Google+ Local, and perhaps Facebook’s […]

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The Yogi Berra School of Marketing

Image by cliff1066 Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing? I believe in speaking to an audience using their vernacular. That’s why I love Yogi Berra, and his terribly funny euphemisms for life, which just absolutely drive grammar perfectionists crazy. Here are my five favorite Yogisms as they apply to marketing: “It ain’t over till it’s over.”

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The End of the Social PR Revolution

Image by OakleyOriginals In building the program for xPotomac (February 25th), I sought to address a sea change in media evolution. That change spells the end for the social PR revolution, a marketing movement embodied by brand-led conversations over the past seven years. We are currently experiencing a throttling of branded, online grassroots power. Specifically, it’s becoming harder and harder for marketers to be seen with branded earned media and social updates. This evolution is best evidenced by the increasing role of owned and paid content placement (as discussed, content marketing is the 21st century nice description of advertising), and social or native advertising. Other signs evidence this change, too. Social search and stronger policing of black hat SEO by […]

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A New Novel from Geoff Livingston

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