Exiting Facebook as a Marketing Vehicle

Image by pshab For a few months now, I have been reducing my marketing presence on Facebook. Generally, I don’t enjoy the conversational tone, and I believe Facebook is losing market power. Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. Hoo.). I’d rather have a closer family and friend experience there. This seems to have happened by happenstance, anyway. In fact, of my current consulting and speaking clients, only one head of marketing is a friend on Facebook. The linchpin was seeing organic unpaid engagement drop on blog posts.

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Does Google Deserve More Credit?

Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. Rather, more admiration for the company’s overall approach and success online in recent years. When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were the better player of the big companies operating in this space. It’s not an isolated incident. Google changed its privacy earlier this year, uniting its many disparate policies across different products into one holistic company-wide statement. The company waged an extensive public relations and advertising effort to explain the new policy to the general public. When was the last time […]

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My TweetEsteem Issues

Yeah. I admit it. I know I’m not the only one, too. My mood rides on my social share count. It always has. While I tried to be cool and say this didn’t matter, after a period of unpopularity, I totally know that’s bullshit. I enjoy it when posts get read, liked and shared by you. I feel like a success when you retweet, and like I bombed when you don’t. Yeah, that’s pathetic, and I know it. But so true. I have TweetEsteem(™) issues. Like me (please?!?!?), Geoff

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It’s Not OK

A cloud hangs over Manhattan A forthcoming Columbia University and University of Pittsburgh study shows that surfing on Facebook with close friends lowers inhibitions towards self control. The study says that with an inflated positive self caused by ego-stroking on Facebook we feel more inclined to take license. So now we know the medium is toxic. Does that give us license to behave poorly? In recent weeks, I’ve seen and received direct feedback from several folks that we all act like assholes and b&^ches online. That’s true.

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Eliminate Distractions

Olympians Missy Franklin, Katie Ledecky and me at last week’s USA Today 30th Birthday bash. Fathering a child, starting companies, writing books, getting work done, working out… Finding time for all of these things requires discipline and focus. That’s why over the past couple of years and in particular recent months, I have eliminated distractions wherever possible. Here are six things I have intentionally nixed from my day-to-day life:

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5 Forms of Apple Link Bait

Image by dennoir Everyone wants to talk about tomorrow’s iPhone 5 announcement. Why bother trying to compete? Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype “We found this prototype iPhone in the restroom of a Palo Alto bowling alley.” Come on! Does anybody believe these iPhones find stories anymore?

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