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The Acidic Taste of Failure

When you fail, learn what you can from the mistakes, adapt so next time there is different outcome, and start working toward the next success. Maybe you will experience a win, or maybe a different failure, but it is always a step closer to the solution.

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The Audacity of Corporate Social Media Failure

Image by Rick Audet It was interesting reading all of the social media criticism about Google’s privacy policy changes last week. A measured critical tone offers refreshing context to the usual outrage pundits spout when analyzing the latest corporate social media failure. These dramatic declarations of “FAIL” include the anticipated demise of the brand’s entire reputation, the stupidity of the management team, and a lament about companies “never getting it.” Another example: Last December’s dissecting of Apple’s rigid social media policy that bars any meaningful discussion of the company by employees. There was no great shocker here given the company’s approach to product development and public blogs that leak Apple product news. Yet, the company was painted black and evil […]

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Imperfection

Image by Richard Cocks Have you ever reviewed a piece of your work and shuddered afterwards? Do you get mad when one person criticizes something you invested a great deal of time on, even though dozens of others laud the effort? Typos, incomplete theory, lack of experience, poor timing, fear of public speaking, a bad decision; just some of the many flaws that can “taint” work. It’s worse when flaws are beyond your control; vendors, friends, etc. You have to live with it. Elusive perfection can drive you crazy. Welcome to humanity. Flawed, troubled, imperfect, some learning, some not… We all screw up. Imperfection is one of the most humbling aspects of life that will continue until it is over, […]

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Attack of the Fried Chicken Freaks

Sitting on a panel about public failure this past week, the conversation revolved around negative comments and how to handle them online (Image by thebittenword.com). After five years on the internet as an opinionated blogger, I’ve learned a thing or two about negative attacks, comments and behavior from online communities. Heck, I’ve even been lambasted by friends for pointing out that fried chicken causes obesity, which in turn has been scientifically linked to breast cancer. So what do you do when the fried chicken freaks attack in defense of their beloved fattening dish? This was laughable so I will use it as an example. Often, I don’t find the more malicious attacks to be humorous, though. And I will discuss […]

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Fail Well

Our greatest glory is not in never falling, but in rising every time we fall. ~ Confucius Many folks fail in business, and for a variety of reasons, some more common than others. In American business, particularly on the communications side, there’s a misperception that failure is bad. In fact, failure often creates the seeds of future success. Many, many people and brands demonstrate this, including Apple, Dell, Johnson & Johnson, etc., etc. That’s why I’m thrilled to be a part of the When Failure and Criticism Are Public during DC Digital Capital Week on June 18th along with Jill Foster of Live Your Talk, Allyson Kapin of Rad Campaign, and Justin Thorp of Clearspring. It will be great to […]

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Confessions of a Start-Up Junky

Confession: Giddy joy pervades my fingertips these days. The reason? The challenge of starting anew. See, I’m a start-up junky. And next week my two partners and I are launching our newco. I can’t wait! I’ve been engaged in start-ups since 1996, when I joined CommunicationsNow as an editor to successfully launch several publications serving the wireless industry. Then I did a stint as media relations manager for a dot-bomb in Southern California called IPNet Solutions. This past decade saw the successful launch of Widmeyer‘s Design & Advertising practice. After that I helped get Sage Communications‘ PR practice off the ground. And most recently, I started, built and sold Livingston Communications, a social media boutique. The Next Venture So with […]

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The Kennedy Center by Geoff Livingston
Work Friends by Geoff Livingston
Ride the Elephant by Geoff Livingston
Feed the Pony by Geoff Livingston
Galloping to the Strike by Geoff Livingston
The Buccaneer by Geoff Livingston
Load the Crossbolt by Geoff Livingston
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Sword and Horse: A Game of Skill by Geoff Livingston
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