A Bad Case of NOMO

I’ve got a bad case of NOMO. You probably already heard of FOMO — ‘Fear of Missing Out — the phenomena of social media addiction increasingly studied by psychologists. According to MyLife.com, 56% of social media users suffer from FOMO.

Well, I’ve got the opposite problem, a bad case of NOMO, as in No More. This is more commonly known as social media fatigue or burnout.

I’m not sure it is fatigue at this point. Can you have social media burnout for years on end?  Nor is there a sense of anger or dreading social media check-ins/flights. I just go and do it.

It’s a job. The shine is off.

For example, I’m just monitoring to make sure that no social media crisis is brewing for me or one of my clients (yes, I have more than Vocus).

When I do go and play online, I’m not out there rushing to see what my Internet marketing colleagues are saying on their blog or pro-feeds.  Instead, I tend to check out sites I enjoy, catch up on the baseball news, look at science fiction and writing stuff, see what friends are doing, etc.

Leisure time is spent on leisure, not the rat race.  And at least half of that precious leisure time is spent with people in person, because spending time with people in person restores balance and perspective. It lets you take online events with a smaller grain of salt.

When one of my competitors or rivals does something great, I congratulate them.  Yup, congratulate rivals. That makes more sense to me. After all, they achieved something I want, and that’s remarkable!

NOMO. Perhaps to a professionally dangerous level, though my Klout score seems to disagree. And we all know how important Klout scores are (cough).

It’s kind of like smoking a cigar on the fringe of a party. You know there’s a lot going on, but you already did your rounds… Now you’re just a dude enjoying your cigar. Some people breeze by and you chat, and that’s enough.

One thing is for sure, NOMO beats the hell out of FOMO.

Do you suffer from FOMO or NOMO?


How to Avoid Content Marketing Fatigue


Image by Jessica Darliingx

The great content marketing debate over quality information versus frequency raged on last week.

Following the debate I realized content burnout is an issue I suffered from in the past and resolved. Here is my answer to the inevitable issue of burnout.

It’s not enough to trudge through the hard times and make it to the other side. Sometimes the desert is wide and vast. Letting your content publishing wane and eventually go fallow becomes tempting.

Instead, build a repository of evergreen content to avoid fatigue, much like you would grow a savings account in case of hard times.

Back-up content empowers you to have a bad week, and throw out or refine content to meet a schedule.

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The Great Fracture

Petermann Glacier September 2008 [High Res]
Image by NASA

Every mature market experiences rising competition that carves off specialized pieces of the leaders’ established footprint. It’s how Southwest, JetBlue and others brought the major traditional airlines to their knees (and bankruptcy). For social networking leaders, the great fracture is upon them. Those of us on the front line are left to pick networks and tools.

Facebook has run away with the race. Twitter, LinkedIn, and a host of smaller social networks have taken their seats behind the leader. Yet as time continues, more and more niche networks like Tumblr, Instagram, shiny object du jour Pinterest, Reddit and others carve off their piece of the pie.

The phenomena of so many social media choices has moved from creating to social media fatigue for the most faithful to full-on overload. Even the most tech savvy people find themselves making tough choices.

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