Welcome to the Fifth Estate by Geoff Livingston It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! Please feel free to download the book here. The password is “Fifth.” I’m sorry that it’s only available to you in this PDF format. And per the issues link, please forgive any typos. From a content perspective, the Fifth Estate offers the deepest dive into social media of my three books. Here’s a glimpse: A fantastic introduction from Mashable’s Chief Strategy Officer Adam Ostrow. The first […]
Hopefully by now you’ve heard about the plight of Russian punk rock band Pussy Riot. The girl punk band was sentenced to two years of hard labor by Russian officials for staging a protest concert at a Russian Orthodox Church. The performance defended women’s rights and decried Vladimir Putin’s strongman hold on the country. By levying a draconian punishment, the Russian government (and Putin) martyred Pussy Riot.
Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The Idealism of Better Business Through Social When I began blogging, I believed in The Cluetrain Manifesto. Its raw message that businesses would be forced to act better thanks to social media spoke to me. Cluetrain inspired hope that conversations could change the very fiber of business in favor of people. I was full of passion for that change, and my first book Now Is Gone […]
The first chapter of Welcome to the Fifth Estate discusses social media empowered people that act independently of traditional media, government and corporate structures. Last Saturday night on WOR Radio’s The Business of Giving show I had the pleasure of discussing this tension with host Denver Frederick. From Syrian bloggers fighting the Assad regime to the anti-Komen Planned Parenthood social media fury in the United States, people continue to fight power structures with social media. Average citizens feel a need to circumvent established media as well as traditional government and corporate structures with online tools. Their information needs are unfulfilled and voices are not being heard. So people activate themselves online to demand change and action, or to form new […]
Image by Kap Kap The Occupy Wall Street protests have spread across the country, capturing the hearts of America’s disenfranchised. These events have sparked a debate across America — particularly online — about economic injustice in America. Occupy Wall Street has been criticized for its lack of primary objective and message. Like it or not, pundits and critiques are dealing with a groundswell of anger towards the rich and corporate America. This effort grows stronger with each week in spite of criticism. Image from Mother Jones The moniker of economic injustice is being used loosely, but in a recession or depression or jobless recovery (take your pick) entering its fourth year, a movement has been touched off. Like the 18th […]
In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted, completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes. In addition to making the book available for free, the next few weeks include three live virtual appearances: Danny Brown’s blog this Thursday at 12 EST for a live chat Google+ Hangout open conversation on Thursday, August 18th at 12 EST (in drag, per the successful conclusion of the Punish Geoff Fundraiser) Marketing Profs webinar on Measurement and Sustainability Thursday, August 25th at 12 EST If you’d like to discuss the book and […]