Posts Tagged ‘Fifth Estate’

Download Welcome to the Fifth Estate

Posted on: April 29th, 2013 by Geoff Livingston 7 Comments

Welcome to the Fifth Estate by Geoff Livingston

It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free!

Please feel free to download the book here. I’m sorry that it’s only available to you in this PDF format. And per the issues link, please forgive any typos.

From a content perspective, the Fifth Estate offers the deepest dive into social media of my three books. Here’s a glimpse:

  • A fantastic introduction from Mashable’s Chief Strategy Officer Adam Ostrow.

  • The first chapter details the media theories driving social networks and communities online.

  • Chapter Four offers perspective into the four types of strategies most frequently used in social networks; participation/community, content, influencer marketing, and crowdsourcing.

  • My former colleague Kami Huyse delivers perhaps the best 20 pages you can imagine on social media measurement in Chapter Six.

  • Chapter Seven offers tips to handle and successfully adapt to rapidly evolving social media.

Enjoy! Feedback is certainly welcome.

Geoff Livingston on Google+

How Putin Made Pussy Riot Millions

Posted on: August 21st, 2012 by Geoff Livingston 13 Comments

Solidarity protest for the jailed Russian band members "pussy riot", Tel Aviv, Israel, 17.8.2012

Hopefully by now you’ve heard about the plight of Russian punk rock band Pussy Riot.

The girl punk band was sentenced to two years of hard labor by Russian officials for staging a protest concert at a Russian Orthodox Church. The performance defended women’s rights and decried Vladimir Putin’s strongman hold on the country.

By levying a draconian punishment, the Russian government (and Putin) martyred Pussy Riot.

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Geoff Livingston on Google+

Six for Six

Posted on: April 16th, 2012 by Geoff Livingston 18 Comments

Day 71 - Dreidl Die
Image by slgckgc

Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey:

1) The Idealism of Better Business Through Social

When I began blogging, I believed in The Cluetrain Manifesto. Its raw message that businesses would be forced to act better thanks to social media spoke to me. Cluetrain inspired hope that conversations could change the very fiber of business in favor of people. I was full of passion for that change, and my first book Now Is Gone reflected this idealism.

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Geoff Livingston on Google+