Posts Tagged ‘Flickr’

Parsing Social Networks

Posted on: July 24th, 2012 by Geoff Livingston 15 Comments

In the era of niche social networks we are left with many choices for tools and conversations.

A recent discussion on Ken Mueller’s blog about the creep factor online caused me to reflect on parsing social networks for professional success and personal enjoyment.

Left to Right Work to Personal Networks


New Flickr Brings Questions about the Visual Media Era

Posted on: February 28th, 2012 by Geoff Livingston 6 Comments

New Flickr Interface image via Geeky Gadgets

Flickr will unveil its much-needed new interface today, revamping one of the oldest and still prescient social networks. This significant change comes to a network that features more than 3.5 million photos uploaded everyday, and one of the most popular APIs on the Internet. Flickr’s new interface seeks to make the network relevant to smartphone and tablet users.

As a long term power user on Flickr with more than 4000 photos and 325,000 photo views on my photo blog, I welcome this change. It’s refreshing, and makes the most powerful network for sharing videos not only stronger, but more attractive, too.

For a long time, Flickr’s primary value to me was housing images in a very accessible Creative Commons library. This allowed widespread dissemination of images in a host of online journals, blogs, and in some cases traditional media. Now Flickr could become more than that, competing with personal photo network favorite Instagram for commenting and interacting with other photographers and visually oriented minds.

Invariably, those that don’t understand the difference between a content publishing-based social network and a bookmarking-based network will compare the new Flickr to Pinterest. Ironic, as Flickr just incorporated Pinterest’s opt-out code for photographers who don’t want their original content repinned without credit or payment. In reality, Instagram and Tumblr are much closer competitors because the users are primarily content creators.

No One “Consumes” Social Media

Posted on: May 5th, 2011 by Geoff Livingston 31 Comments

Food Mob! mac and cheese
Image by ugod

Ever notice the phrase “consumes social media” or a variant of that in market research and social media wonk discourse? Of course, media consumption as an idea matches our consumer economy, but the idea is a bit off. Think about it, no one “consumes” social media.

No one goes home and says, “I think I’ll consume Facebook for three hours.” “How about some Disqus or Quora at dinner, this is boring.” Or, “Can I have some Flickr for that blog?”

Perhaps this is a rant about semantics, but the phrase also denotes a siloed attitude towards the way we as people use media for communication, information and entertainment. Many Americans use three or more actively used viewing screens for media — TV, computer, and now mobile/portable. They use them for these purposes interchangeably, and often without specific thought of media type. Dominance in media form is passing. For example, “cord cutting” from paid cable services continues as a growing trend.

The reality for communicators is understanding how irrevocably intertwined media have become. Just a movie? Maybe, but it’s on Netflix, and you can watch it on your Android tablet. Or just a mobile check in? Perhaps, but on a laptop you can add in prescient tips. Then on a TV screen you can screen roll who checked in recently. How about watching a TV program, while using your phone to rate it on Facebook?

People see a mosaic of media throughout their day. Impressions about brands are formed through diverse experiences, media types as well as peer conversations, usually as a body of work. Rarely is a media moment, positive or negative, strong enough to form a stakeholder’s full impression. Thus the need to strategically integrate communications.

In a networked media environment, to assume siloed singular media use is to deny the true nature of how People (not consumers) interact with media. These media are increasingly dependent on one another, and digital makes them intertwined. “Social” or not, communicators need a more holistic view of media. And stop eating so much Twitter, it’s bad for one’s diet!