1,886,434 Ways the Long Tail Beat Klout

Last Wednesday’s Give to the Max Day: Greater Washington netted $2,034,434, including 17,838 donations totaling $1,886,434. The online giving contest benefited 1200 nonprofits. As the general manager of the event, this kind of impact makes me profoundly grateful, and many thanks have already been sent to the donors, nonprofits and partners involved. Give to the Max Day also provided yet another example of how big social media names don’t necessarily translate into great social performance. On the contrary, the majority of winners in Give to the Max Day Grand Awards were not the big nonprofit brands with sizable influencers locally. It was the little guys, the Little Lights Urban Ministries (Klout Score: 10) and For Love of Children, Inc. (Klout […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


MarketingSmarts Podcast

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Philadelphia from Afar by Geoff Livingston
Rocky Mountain Sunrise by Geoff Livingston
6821 Memories by Geoff Livingston
Flags In by Geoff Livingston
Endless Sacrifice by Geoff Livingston
They Made the Ultimate Sacrifice to Protect Our Future by Geoff Livingston
Temple in the Water by Geoff Livingston
Salt Lake Temple by Geoff Livingston
Red Is My Favorite Color by Geoff Livingston
A Special Assignment by Geoff Livingston
Night Train by Geoff Livingston