In the past two weeks, Getty Images made its images available for free on a limited use basis to anyone on the Internet. The move represents a measured gesture to capture some of that social photo and content marketplace. But it’s not enough.
As an amateur photographer nothing makes me happier than giving my photos away so people can use them. This holiday season I reedited 24 of my photos, cropping them to fit your Twitter header image. None of the photos have watermarks, none of them require attribution. If you like any of them, click on the link located below these images to download on Flickr. If you are looking for my sweet Patagonia pics, find them towards the end of the post. Thank you for spending time on this blog. I really appreciate your time. Happy holidays! The First Presidential Tweet Hang Gliding in Hawaii
Good free content attracts people. If successful, it builds an expectation of more free content and time. This creates problems for small businesses and individual content creators (bloggers, photographers, etc.). First, once people get free stuff, they want more. More content, more time, even services and goods for free. They ask for it, and voice dissatisfaction when told they must pay. When told that some offerings are paid, communities and customers even get angry.
Image by DeclanTM As promised, Welcome to the Fifth Estate is being made avalailable to you for free via podcast. Each podcast is roughly 1/2 to 1/3 of a chapter, and approximately 15 minutes in length. The Fifth Estate Podcast will be posted every week by Friday until the book is completed. As the author and narrator, please excuse little hiccups. This is not a professional audiobook reading! The first Welcome to the Fifth Estate podcast was posted today. It opens by discussing several media trends: The overall market trends for digital media including the Like economy as presented in the introduction by Mashable Editor in Chief Adam Ostrow An epiphany of realizing that social media is unavoidable Understanding citizen […]
Zoetica Co-Founders Kami Huyse and Beth Kanter Zoetica launched its Salon today on Beth Kanter‘s personal fan page on Facebook. The Zoetica Salon meets a nonprofit marketplace need for basic peer-to-peer conversations about social media adoption. The primary differentiators of the Zoetica Salon is Beth Kanter and her significant experience in the space, and that it is completely free of charge, and hosted on a common easily accessible social network — Facebook — that doesn’t require a new log-in identity (see press release here). This begs the question why market a free service? After assessing the current offerings out there, there was no free service. The best educational offerings range from affordable services like the esteemable Nedra Weinreich‘s Social Marketing […]