People need content. To beat those who already have frequency, the most sizzle, the best personalities, and overall distribution strengths, you have to change the rules.
Image by kopper. More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship. There’s no better example of this issue than our own marketing space where the effort to produce consistent content creates an ever increasing level of drivel. In fact, there’s so much “me, too” content, getting beyond a headline skim requires some real shake-up in the social media marketplace or a dramatic post. When readers find themselves inundated with ever increasing quantities of the same, creators find themselves producing content with diminishing value. The situation devolves to the point where […]
The rush to become officially integrated into the Google Author Rank system or has begun. It’s unfortunate, because Google Authorship forces weighted search rankings that favor popularity and SEO skills over substance. If content creators want to optimize our chances of being read, what choice do we have but to implement the system? Our search results depend on it. There have been many blogs about how to implement Google’s Author Rank system, but this isn’t one of them.
Image by Markaud Sometimes blog content doesn’t resonate as well as one would like. It can be hard to pinpoint why. There’s an editorial mission in place, regular posts are published everyday, and you seem to be talking about what matters, but no one pays attention. There’s nothing worse than feeling like you’re stuck. That’s when examining mechanics means the most. What are some ways to strengthen content to increase reader attention? Here are four ways to jump start your writing… Slow Down Production, Focus on Quality A current conversation amongst leading voices has reinvigorated the old quality versus quantity debate. Mitch Joel says dilution of content to achieve frequency (and therefore attention) doesn’t help. Richard Becker recently began compiling […]