Death by Silo

Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply and drive home their point. Hugh McLeod agreed to do a Gaping Void cartoon interpretation of Marketing in the Round. Here’s what he drew. It’s so strong, I couldn’t write a 500 word blog post to it. The creative spoke for itself. But in the spirit of Mad Men I did riff on it and wrote some brief ad copy. An uncoordinated marketing campaign launch […]

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Posturing Wastes Corporate Content

Image by lululemon athletica Sometimes moving to a conversational medium can be hard. Transitioning style — blogs, videos, social networks updates, etc. — to serve stakeholder groups can be extremely challenging. This is a legitimate challenge of moving from traditional to conversational marketing. But some marketers ignore the relational value of social content, and abuse these media to posture, positioning for influence and popularity rather than serving. Posturing wastes corporate content. Fellow blogger Rich Becker recently discussed the Fifth Estate, and how the PR blogosphere doesn’t act responsibly. That’s because many PR 2.0/social media influencers, just like their predecessors, believe that PR and marketing is about posturing. They are more concerned about looking good and maintaining influence than building real […]

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