Put work first and reputation second.
Image by Judy Carson Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving. There is no absolute right way. One thing I have learned over the years about social: The most important thing is to represent your personality authentically. The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just consider the strong man image of the Marlboro Man. Heck, even the Old Spice guy is a play off this dream of one super hero. The post-mortem deification of Steve Jobs over the past 10 days can be considered in this light. We know more than one person created all of these Apple products, software, marketing, store and web materials. When it comes to creative we see the same phenomena. David Ogilvy is considered a God amongst advertisers. Many people […]
In the above video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media. These questions are a follow up to both his controversial TechCrunch interview where he said 99% of social media experts are clowns, and Gini Dietrich’s blog post questioning Vaynerchuk‘s similar opinions about PR Firms in his book. Personal note to Gary: Thank you for doing this, you’re a champ! Bought and looking forward to reading The Thank You Economy. Here are the questions posed to Gary. OK, first there was the TechCrunch “99% of social media experts are clowns” statement, and now there is discussion about your book The Thank You Economy, and how 95% of PR […]