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Listen to the Fifth Estate for Free

Posted on: August 9th, 2011 by Geoff Livingston 3 Comments

In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted, completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes.

In addition to making the book available for free, the next few weeks include three live virtual appearances:

Danny Brown’s blog this Thursday at 12 EST for a live chat
Google+ Hangout open conversation on Thursday, August 18th at 12 EST (in drag, per the successful conclusion of the Punish Geoff Fundraiser)
Marketing Profs webinar on Measurement and Sustainability Thursday, August 25th at 12 EST

If you’d like to discuss the book and any of its topics, please join one of these conversations. The first two promise to be wonky and fun (see video on Danny’s blog), and the latter webinar should help folks get down to brass tacks. Hopefully, these podcasts and the information contained in the book are useful to you.

1: Introduction and Citizen Media
2: Organizations Challenged and the Long Tail
3: The Cluetrain, Hunger Relief and Twestival
4: Social Media Ready?
5: Capacity, Ethics and Personal Brands
6: Becoming the Fifth Estate
7: From Silos to Hives
8: Crafting a Strategy
9: Content, Influencer and Crowdsourcing Strategies
10: Promotion within Your Community
11: Integration & Reputation
12: A Common-Sense Approach to Measuring Social Media
13: Sustainability in Social Media
14: Evolving Communities and Conclusion

Thank you for being such a great community of readers!

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Mark Horvath on Punish Geoff Fundraiser Impact

Posted on: August 4th, 2011 by Geoff Livingston 1 Comment

Mark Horvath sent this video last night to thank all of the people who donated to and shared The Punish Geoff Fundraiser. Thank you to the 30 donors who have made $2055, and a significant impact on InvisiblePeople‘s drive across the country. Every dollar counts against a matching grant offered by the Pierce Family Foundation.

BUT WAIT. We’re not done yet.

There’s still two days left, and one punishment left to accomplish… Making me walk in front of Congress wearing a sandwich board that says “I wrote two social media books, PLEASE hire me!” We’re roughly $1100 away, less than what you collectively contributed Thursday and Friday of last week.

There are three things you can do:

1) Please Donate

Raise money online for The Punish Geoff Fundraiser for InvisiblePeople.tv

2) Realize Your Impact

If you want to see InvisiblePeople.tv’s work, simply watch this movie trailer (coming out in 2012). It is incredible how Mark is raising the visibility of homelessness. You can help continue this fantastic project!

3) Have Fun

The Geoff Punishments will be metered out next week. We’ll have a lot of fun with it, promise! Stay tuned for details.

Most importantly, thank you for your support.

Popularity: 1% [?]

Thank You for The Fifth Estate

Posted on: May 13th, 2011 by Geoff Livingston 11 Comments

Some authors write books without citing people. Others follow more academic, research-oriented approaches to documentation. In the spirit of journalism, it seems important to acknowledge sources, and give them credit for their work. The following 100 plus bloggers and online personalities were cited in Welcome to the Fifth Estate‘s 180+ footnotes.

The book itself, which has been delayed by a couple weeks, finally went to press yesterday. A big thank you to each and everyone of them! In all fairness, the best way to say thanks was to give them some old fashioned public acknowledgement and link love.

Before we get to the lists of sources, I also want to thank Jennifer Goode Stevens, Bill Sledzik and Tom Livingston (yes, Dad) for editing and making suggestions. Another special thank you should be provided to my business partner Kami Huyse, who drafted the chapter on measurement. Thank you to Adam Ostrow for writing an excellent introduction to Welcome to the Fifth Estate! And finally, Ike Pigott, a great friend, actually named the book after reading some draft material on my blog.

Independently, none of these sources shaped the book’s direction. Collectively, with several news reports and books mixed in, they are the very fabric of the text. While the endnotes in the text cite every individual work, the ensuing list either provides a link to one of the pieces cited or an author’s social property.