What does Tenacity5 Media mean? Tenacity and media are self evident, but the five is unique to me. The number represents the five principles I believe brands should keep an undying focus on to achieve their missions.
Over the past few months I babbled about a secret project in blog posts now and then. It’s time to lift the curtain and reveal the project. I intend to release a science fiction novel at the end of summer. Here’s some more babble for you. Exodus (Book One of the Fundamentalists) has been 19 years in the making. Nineteen fricking long years. But first let me thank Patrick Ashamalla and A Brand New Way for this incredible new web design. It’s a responsive design offering unique experiences for the traditional web, tablet and mobile visitors. Check it out! The new site accommodates Exodus with both its own section and RSS feed. The book will be available for purchase in […]
The buzz about Google Glass, a form of wearable computing, reached zeitgeist status after SxSW. Now mainstream media is picking up the hype drum for a product that won’t even be released until next year. Should marketers care? It’s a very reasonable question, and there may be two answers. First, marketers should care, not necessarily about Glass, but what the device represents. Wearable computing promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. Commonly called augmented reality, users can interact in two ways: Sharing and accessing information anywhere. Geoff Livingston on Google+
Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening! xPotomac Introduced: BlogPotomac Legacy […]
Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the era of visual media, what better way to start the day than with an infographic of statistics used in the book (also available directly on Flickr and Scribd). The RAD Campaign designed infographic demonstrates how today’s online marketing conversation, actual business expenditures, and business selection of tactics are not in synch. Geoff Livingston on Google+
In the past three days, Chapters 6 and 7 of Welcome to the Fifth Estate have been podcasted, completing the reading of the book. Welcome to the Fifth Estate is now available for listeners in its entirety for free. Below please find a list of podcast episodes. In addition to making the book available for free, the next few weeks include three live virtual appearances: Danny Brown’s blog this Thursday at 12 EST for a live chat Google+ Hangout open conversation on Thursday, August 18th at 12 EST (in drag, per the successful conclusion of the Punish Geoff Fundraiser) Marketing Profs webinar on Measurement and Sustainability Thursday, August 25th at 12 EST If you’d like to discuss the book and […]