Posts Tagged ‘Gini Dietrich’

Death by Silo

Posted on: May 16th, 2012 by Geoff Livingston 9 Comments

Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neurotic chaps on Madison Avenue. Great well communicated ideas speak simply and drive home their point.

Hugh McLeod agreed to do a Gaping Void cartoon interpretation of Marketing in the Round. Here’s what he drew. It’s so strong, I couldn’t write a 500 word blog post to it. The creative spoke for itself. But in the spirit of Mad Men I did riff on it and wrote some brief ad copy.

Death by Silo

An uncoordinated marketing campaign launch wastes valuable resources. Communicators must integrate across silos to develop strategic multichannel marketing programs. That’s why we wrote Marketing in the Round. Learn more today.

What do you think of Hugh’s Marketing in the Round cartoon?

Marketing in the Round Infographic: The Tip of the Iceberg

Posted on: May 14th, 2012 by Geoff Livingston 4 Comments

Marketing in the Round Infographic

Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened.

Immersed in the era of visual media, what better way to start the day than with an infographic of statistics used in the book (also available directly on Flickr and Scribd). The RAD Campaign designed infographic demonstrates how today’s online marketing conversation, actual business expenditures, and business selection of tactics are not in synch.

(more…)

Please Help Me

Posted on: May 10th, 2012 by Geoff Livingston 6 Comments

I need your help making a childhood dream come true. I have always wanted to be a New York Times bestseller, and that’s why I’m writing today about my new book Marketing in the Round.

Me and my co-author Gini Dietrich are hosting a virtual book launch party at 1 EST on Monday (register here) that I hope you’ll attend. If you live in Chicago, you are welcome to attend the live launch party. We’re trying to break the top ten business lists on both Amazon.com and Barnes and Noble for that hour! If we succeed, Gini is going give me a shaving cream pie in the face.

Ifdy Perez Serves Me a Pie in the Face

(more…)