Please Help Me

I need your help making a childhood dream come true. I have always wanted to be a New York Times bestseller, and that’s why I’m writing today about my new book Marketing in the Round. Me and my co-author Gini Dietrich are hosting a virtual book launch party at

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Six for Six

Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The Idealism of Better Business Through Social When I began blogging, I believed in The Cluetrain Manifesto. Its raw message that businesses would be forced to act better thanks to social media spoke to me. Cluetrain inspired hope that conversations could change the very fiber of business in favor of people. I was full of passion for that change, and my first book Now Is Gone […]

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Book Title Revealed: Marketing in the Round

This post is co-written by G Squared (Gini Dietrich and Geoff Livingston). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. It’s time to let the cat out of the bag with our book now listed on Amazon and Barnes & Noble. Special congratulations again to Gini, who is making her first appearance as a published author. Her post today on Spin Sucks discusses some of the feeling that comes with that. Generally, Gini’s ability to market has been eye opening. She is stellar, and deserves to be one of the […]

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In Gratitude, with Love

It’s been an amazing year. It has had big ups and big downs. In short, life was in session. In hindsight, there is so much to be grateful for as we roll into the holiday season. With Thanksgiving upon us, I’d like to express my gratitude for many things over the past year. First of all this was the magical year of Soleil, my one year old daughter who has blessed our lives. From watching her first open her eyes regularly to the first time she said “Dada” to her first steps, becoming a father has literally been the best thing that has ever happened to me. I am so very grateful that Caitlin and I are together with this […]

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Writing A Book… Again

Gini Dietrich’s reaction after one week of working with me I’m happy to announce that I’m writing a new book, this time with Gini Dietrich and with a new publisher, Pearson. The topic is… Not social media! Yay! What a relief. How many social media books can one person write? I mean geez, I was thinking about writing a book on the Winklevosses, but I think it might have been done already. BUT like every other blogger, we just did the, “We’re writing a book” post. As if you care. LOL. It’s a little weird because we can’t tell you what we’re writing about. BUT, rest assured, if you are reading this blog, you will find it useful. As to […]

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Gary Vaynerchuk (@garyvee) Answers Tough Questions

In the above video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media. These questions are a follow up to both his controversial TechCrunch interview where he said 99% of social media experts are clowns, and Gini Dietrich’s blog post questioning Vaynerchuk‘s similar opinions about PR Firms in his book. Personal note to Gary: Thank you for doing this, you’re a champ! Bought and looking forward to reading The Thank You Economy. Here are the questions posed to Gary. OK, first there was the TechCrunch “99% of social media experts are clowns” statement, and now there is discussion about your book The Thank You Economy, and how 95% of PR […]

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