Every single one of us is capable of rationalizing wrong with ideologies and belief systems. This is true for every human, and there are many ideologies — not just religious ones — that can be used to justify wrong doing.
One has to wonder whether humanity is capable of making a better world with technology. This is a central theme in many arenas, from government policy and online conversations to Hollywood movies (even kids movies like Cloudy with a Chance of Meatballs 2 take this on) and science fiction books. Some voices are very optimistic, beliveing we can change everything for the better with technology. Others feel it’s the devil’s work, arming bad people with tools for destruction. And others argue it’s not the tools, rather what people do with them. I tend to lean more towards the middle with a slightly negative view. Kim Stanley Robinson makes a powerful argument in his ecothriller/space opera 2312 that we generally build […]
This is Pensaola Beach, awash with tar balls from the Deep Horizon Oil Spill. Recently I ran across a phenomenal crowdsourcing initiative last week, Lego’s NXTLog Senior Solutions Challenge, which leverages robotic designs to create better living for the elderly. It was a brilliant blend of brand, cause and community that empowers customers to make a difference. I could not help but wonder how can B Corps and nonprofits and general do-gooders leverage the power of new models like the collaborative economy to share and make great things happen? Social good is no longer the domain of big donors or causes anymore, but we haven’t gotten much further than crowdfunding, social sharing, and participatory access to campaigns. There is a stiff […]
Image by Peter Hutchkins The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling. By its very nature, marketing is a function of sales. As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc. — all represent activities to engage people in a sales process OR support brand reputation, which in turn, increases the likelihood of further sales, recruitment or investment later in time. I can see why content purists, particularly those with a journalism background, flip their fricking lids at the very phrasing of “content marketing.” After all, they publish quality content.
I’ve been thing about writing and commenting online lately. Probably more than most, I have a history of mixing it up and leaving a comment or three that left heads spinning. In the past year, I’ve made a move to practice more loving (or benevolent) speech online. Choosing to invest in kinder speech, and to not leave a path of strife on the interwebs requires mindfulness and acceptance of my character defects. I don’t pull punches. When it comes to tough discussions, I fight to win. That means someone’s going to be upset most of the time.
The social change side of the Internet was abuzz last week with the GOOD acquisition of Jumo. Everyone wants to know if the addition of the change media powerhouse turn around Jumo’s bad mojo. Not much has been heard from Jumo since it launched in the fourth quarter of last year. The site promised to become the next generation gathering place for change activists. As you can see from the above traffic statistics, hype did not meet reality. Mainstays Care2 and Change.org barely felt its presence. GOOD, however, has a competitive presence. A more social GOOD could become the number one online change network, uprooting Care2 and its 16 million users. But it’s not as simple as that. Jumo has […]