Posts Tagged ‘GOOD’

Practicing Loving Speech Online

Posted on: June 10th, 2012 by Geoff Livingston 41 Comments

Always Stunning, The Cherry Blossoms

I’ve been thing about writing and commenting online lately. Probably more than most, I have a history of mixing it up and leaving a comment or three that left heads spinning. In the past year, I’ve made a move to practice more loving (or benevolent) speech online.

Choosing to invest in kinder speech, and to not leave a path of strife on the interwebs requires mindfulness and acceptance of my character defects. I don’t pull punches. When it comes to tough discussions, I fight to win. That means someone’s going to be upset most of the time.

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Can Bad Jumo Become GOOD Vibes?

Posted on: August 22nd, 2011 by Geoff Livingston

JumoStats

The social change side of the Internet was abuzz last week with the GOOD acquisition of Jumo. Everyone wants to know if the addition of the change media powerhouse turn around Jumo’s bad mojo.

Not much has been heard from Jumo since it launched in the fourth quarter of last year. The site promised to become the next generation gathering place for change activists. As you can see from the above traffic statistics, hype did not meet reality. Mainstays Care2 and Change.org barely felt its presence.

Goodstats

GOOD, however, has a competitive presence. A more social GOOD could become the number one online change network, uprooting Care2 and its 16 million users.

But it’s not as simple as that. Jumo has serious problems, including profitability (or cash positive as it is organized as a nonprofit) and low traffic.

Beyond that, no one has ever really answered what Jumo adds to the competitive mix. When Jumo launched, executives — including Facebook Co-Founder Chris Hughes — briefed dozens of influencers, and ignored their advice. The product launched with bugs, an over-reliance on the Facebook platform, and failed differentiate itself with any kind of distinguishing feature set or functionality. There was no evidence of strategic product marketing. Jumo was dead on arrival, and that’s why its traffic is still so low.

The combination of GOOD and Jumo may have potential, but only if GOOD seriously revamps Jumo’s interface and feature set to make it clear and valuable. Otherwise, the second coming of Jumo will also be dead on arrival.

On a larger scale, the acquisition acknowledges how hard it is to enter established markets with new social networks. New entrants need to do more than offer unclear and undifferentiated services if they are going to lure away their competitors’ communities.