Strength of Community Supersedes Influence

Image by Annie Siegal With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces” everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community. Direct ROI — i.e. sales, donations, tonality and other key performance indicators (KPIs) — also represents a critical measurement set. It can […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Gated Stars by Geoff Livingston
Downtown Austin at Night by Geoff Livingston
Sunset Over Lake Travis by Geoff Livingston
Austin's South Congress Street Bridge in Twilight by Geoff Livingston
Lake Travis in the Twilight by Geoff Livingston
Cade Martin (@cademartin) Photo Shoot by Geoff Livingston
Cotton Candy Potomac Sunrise by Geoff Livingston
The Lotus Giant by Geoff Livingston
Dee Wong by Geoff Livingston
Morning of the Pink Lotus by Geoff Livingston
Gretchen Schaefer by Geoff Livingston