Posts Tagged ‘Grassroots’

Google Puts Feet on the Street

Posted on: March 6th, 2012 by Geoff Livingston 9 Comments

Lovebugs
Google’s DC Office Featured Love Bugs on Valentine’s Day

The Wall Street Journal slammed Google last week for launching another social network when one wasn’t needed (um, yeah, that’s why Pinterest is doing so poorly, right?). Meanwhile, Google has quietly been deploying its local offices to meet with businesses and internet aficionados. The company wants to humanize the Google brand, and personally help people use Google+ and other products.

This is a smart move, one that Facebook, Twitter and LinkedIn have yet to match. Google is literally investing in relationships one by one, and putting faces to what has often seemed a distant and monolithic company.

So many of today’s untrained marketers believe that social media is the primary form of grassroots communications. In reality, they form just one component of a strong word of mouth strategy. Great word of mouth includes personal interactions through meetings like these, small events, local outreach, strong email management, and core stakeholder loyalty development programs.
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