Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening! xPotomac Introduced: BlogPotomac Legacy […]
There are so many bald marketing bloggers with glasses. We are the bald marketing brothers of another mother! We often get mistaken for one another, and we totally kid each other about it every week. In fact, just yesterday I was making a joke about this on Mitch Joel’s Facebook stream. Here’s a list of my other bald marketing brothers of another mother, at least the ones I most often get mistaken for. Greg Verdino Image by C.C Chapman It was Greg Verdino who first introduced me to the phrase “a brother of another mother.” As such, he should be first on the list.
Image by Eyesplash Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the comprehensive user experience. By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).
The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone, which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. In the past, media relations operations in organizations took a top down messaging approach towards communications. Only assigned spokespeople could talk to the media or in public on behalf of a company or nonprofit. Advertising and other forms of public outreach were the domain of the communications staff. Now, online social networks create a world exists where mass media approaches no longer work. These approaches […]