Occupy Wall Street – Groundswell of Economic Injustice

Image by Kap Kap The Occupy Wall Street protests have spread across the country, capturing the hearts of America’s disenfranchised. These events have sparked a debate across America — particularly online — about economic injustice in America. Occupy Wall Street has been criticized for its lack of primary objective and message. Like it or not, pundits and critiques are dealing with a groundswell of anger towards the rich and corporate America. This effort grows stronger with each week in spite of criticism. Image from Mother Jones The moniker of economic injustice is being used loosely, but in a recession or depression or jobless recovery (take your pick) entering its fourth year, a movement has been touched off. Like the 18th […]

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The State of Influencer Theory Infographic

The above infographic — “The State of Influencer Theory” (download here) — was published today as part of a primer on influence theory that appeared in SmartBrief on Social Media. The post updates a section of Welcome to the Fifth Estate to include leaderboard theory, such as Klout and Empire Avenue. Addressing some issues pointed out in “Infographics: Art or Porn,” this graphic is designed by Jess3 (thank you, Jesse and Leslie), the industry leader in online data visualization. The infographic fits on one screen view. Because the graphic depicts people and theories, it is designed as a fun, cartoonesque map that illustrates the evolution of theory, creating a pop art element to it. The downloadable graphic is licensed as […]

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Need Mobile Intel? Read The Third Screen

Some books capture the spirit of a marketing zeitgeist just as it begins to happen in full force. Seth Godin‘s Permission Marketing and Charlene Li & Josh Bernoff‘s Groundswell were two such books. Chuck Martin’s The Third Screen is arguably of the same caliber for the forthcoming mobile marketing revolution. Centered around the Untethered Consumer — freed from the bondage of traditional marketing methods — the book helps marketers capture the true nature of mobile media. It serves as a solid primer, going into the history of wireless communications, and explaining why businesses have so little control over mobile stakeholders. Basically, anytime a customer interacts with a business it is strictly on their terms. It is completely an opt-in experience. […]

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Evolving with an Independent Fifth Estate

Organizations can experience success within their social communities, and feel like they have arrived (colors image by cjnzja). They have mastered the crowd. Given how difficult building a community can be, it’s easy to fall into this trap. Consider how Nokia built the very successful Mosh social community for third party phone platform development. Then Mosh became a community for the phone company’s online store and the excitement died down quickly. People — including those that comprise the vociferous Fifth Estate — are complex. No one person has a singular area of interest in a particular subject matter. People like or don’t like the arts, sports, civic activity, working, parenting, family, etc., etc. To assume that as an organization we […]

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July Sunrise at the Marina by Geoff Livingston
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