The Desert of Community Building
The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone, which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. One of the most crystallizing moments of my online career was when Ike Pigott said social media was an organic process. This analogy struck me as inherently true, in large part because of the significant amount of time and care one has to invest in building an active community. Like a farmer who invests love and labor day after day watching her/his fields slowly yield …













