Image by Mr. C90 Mark Schaefer wrote a great piece about how headlines make or break reads in this attention economy. In that vein, I leave many posts within the first minute creating a website bounce. The dreaded bounce occurs when someone who visits your site and leaves after viewing a singular page. Usually they leave because the site lacked value or any obvious next action. A high bounce rate indicates your site experience — which also means your business and content — doesn’t successfully cultivate prospects. Headlines drive people into your site, but the writing job continues after someone clicks through. Here are the top reasons I bounce off blog posts:
Image by deathtiny41 In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing, but little is said about the actual headlines. Too bad. Writing great headlines matters more than ever. Attention spans have shrunk, and if you can’t interest someone right off the bat with a great, witty headline then you won’t get read. It’s as simple as that.