A Photographic Adventure

We’re en route to the Big Island in Hawaii. It’s our tenth anniversary trip, truly a remarkable achievement. We made it.

When we were dating, I told Caitlin, “I’ll take you to Hawaii, babe.” Finally, that foolish boy’s promise has become a reality. I’m very excited for her to enjoy Hawaii, a place I have visited twice with great delight. And Soleil is with us, too, as she is only four and too young for a two-week visit with the grandparents.

Like all families we have our own interests. Caitlin wants to snorkel. I want to photograph the volcanoes and the Milky Way from atop Mauna Loa. Soleil wants to go whale watching, which I understand you can do from the beach (we’re not putting her on a boat).

How can I use this trip to create exceptional photos, some of my best yet? Let’s make it a photographic adventure instead of the usual Joe Tourist holiday and Facebook album. So how does one do that?

Gear

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First of all, I don’t own ideal equipment. Some of the lenses and my Nikon Df are very good, but there are some weaknesses. The good news is I have some help. My friend Philip Robertson connected me with the folks at LensRentals, who sported me a rig for the trip (I have not been paid, just given free equipment). Here is what they sent me:

  • Nikon D810
  • Nikon 14-24mm f/2.8 ED
  • Zeiss ZF.2 50mm f/1.4
  • Nikon 85mm f/1.4G AF-S
  • Nikon 80-400mm f/4.5-5.6G ED

The two telescopic lenses and the Zeiss 50 mm lens are superior to anything I own. They will produce exceptional images (provided I frame them and use the camera correctly). In addition, I needed the telescopic lens for my helicopter excursion over the volcanoes.

The 85 mm lens is more of a test for me. I own the less expensive 1.8f Nikon lens, and have always wanted to see what the difference was. I hope to put this to test in some low light situations, and see how the lens performs.

The D810 camera is a 36 megapixel beast. I have rented its predecessor, the Nikon D800, and opted to buy the Df instead. I liked the sensor a little more on the retro camera.

But as time progressed and my craft evolved, I came to appreciate the need for a faster, more versatile camera. Having a quicker shutter speed, better low light focusing, and sharper images would help in a wide variety of scenarios.

Many pros who shoot with Nikon equipment have told me the D810 is the best bang for the buck. I am considering the D810 as a potential next camera. Now I get to test it in a real scenario. Thank you, LensRentals.com for the opportunity to check all of this fine equipment out.

Commitment to Quality

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The other trick is to commit to quality. It would be really easy to walk around all day and shoot, and load a ton of images to Facebook. I don’t think that’s ideal, for you or for me.

What I’d rather do is post one great photo a day, the best of the best. That means 1) editing one photo a day, which can take 15-45 minutes based on my current workflow. The rest can wait until I get back.

And 2) I’d rather be intentional, setting aside certain times for photography, and spending the rest with my family. I know the gold and blue hours (one hour before and after the sunrise and sunset, respectively) are the best times to shoot. I intend to make the most of them.

Last, or 3) when I do shoot during the day it will likely be with the 50 mm or the 85 mm unless I am in the volcano shooting or whale-watching. I plan on daytripping with a lighter entourage. Then when I take a photo it will be to record a remarkable scene, not just because I happen upon a macadamia farm or there is a turtle on the beach. Unless of course that turtle is remarkable.

Most importantly, while I intend to take great pics, I’m most focused on having fun. After all, it is a vacation, and a special one at that.

You can see the pic a day on the 365FullFrame website, Twitter, Instagram, Facebook or on Google+. I also intend to start a Pinterest board. If I do happen to post more than one photo a day, it will only be on Flickr.

Let’s see where this goes! Mahalo.

Going Beyond Transactions to Learn More

Sales, marketing, branding and ROI drive much of today’s conversation about how to use social, content marketing and interactive. Yet it’s a missed opportunity when companies and nonprofits don’t use their sites to learn more about their stakeholders.

Surveying customers, harnessing data, and determining topical interests can help organizations better understand their customers, serve them with better information, and in turn, increase many desired marketing key performance indicators. Lower cost technologies make learning easier today, whether that’s using interstitial survey technologies, CRM tracking tools, or analytics.

I talked recently with Everyday Health VP of Market Research Carolina Petrini about how they are using Crowd Science to learn more about their stakeholders. They wanted to go beyond knowing that their readers were predominantly women to:
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