The El Show Episode 27: Embedded Journalism

Episode 27 of the El Show featured Ike Pigott, and his recent discussions of embedded journalism. From Ike’s most recent post: “The [embedded journalists] of the future will work for the company, and be paid by the company to provide news about the company in a multitude of formats. Print, newsletter, video, blog, podcast, moving billboards, tattoos — whatever it takes. Because the bits and pieces of Corporate America that have a story to tell will still have their stories – just no ready outlets. How is this different than what you have today? Surely there are corporate PR departments and external agencies already doing these things, right? No.” We proceeded to analyze and discuss. Here’s a breakdown of Episode […]

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Cause Marketing Cynicism on the Rise

During SxSW, Beth Kanter, Kami Huyse and I posted our first team thought leadership piece, “Cause Marketing That Leads to Social Change.” It encompasses our 21st century view of CSR-based cause marketing initiatives in social environments (Image by Tom Fishburne). Key components include: Cause Washing Leads to Cynicism (need for authenticity) Leading with Social Outcomes (theory of change) Authenticity in Corporate Social Responsibility Contest Fatigue Sets In Empowering Stakeholders – Ensuring Change Use Social Tools to Immerse Stakeholders The post is really thick, and may take some time to digest. There are parts already discussed in minor form through smaller blog posts on our three blogs. One of the newer areas that I found to be important was cause washing. […]

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