LinkedInEndorsements1

LinkedIn Endorsements Don’t Get Me

I receive a lot of emails from LinkedIn about endorsements for random skills. I am not quite sure what these endorsements really mean so I decided to dig deeper. When people log in to LinkedIn, they are asked by a random algorithm to endorse people for certain skills. Mind you, these are skills that the computer program thinks folks would agree with based on whatever determinants it sources. I was bit surprised to see what I had been mass endorsed for (see the above chart). In particular, media relations and public relations struck me as odd. I haven’t identified myself publicly as a PR pro since 2009. Yet LinkedIn still thinks this is a relevant endorsement. Further, I have not […]

Read more
Linkedin Google+ Facebook Twitter
trustsources

Monetize Influence and Lessen It

There is a movement about how to monetize individual blogger and online personality influence. Influencers considering monetization of their online trust should also weigh how such strategies can lessen trust within a community, and hurt search rank. This old debate goes back to paid blogging and affiliate marketing. As in those past cases, every influencer today needs to weigh how monetization efforts tax their good will. Influence online is often a result of becoming an integral part of a community and providing good information. When you add affiliate links, sponsorship, consultancies, clients, advertisements, products and other forms of monetization to the mix, a transition occurs. In the paid, earned, and owned model of media, you are moving from earned (natural […]

Read more
Linkedin Google+ Facebook Twitter
4476958564_639a5ec11f

Differentiation Requires Show, Not Tell

The Internet and in particular social media have empowered thousands, perhaps millions, to start their own businesses. One outcome of the social media movement is how easily people become “thought leaders” or topical influencers. As a result, we have many paper tigers running about, almost indistinguishable from the ones with real teeth with one singular exception: Results. Last week for PRSA-NCC and this morning during a keynote at Brand Camp NYC I discussed this exception, and its critical role in creating true market leadership. When content and personal branding techniques online quack and act like ducks, many readers are quick to believe. Yet results are not necessarily associated to the voices, creating a problem. Because we have hit a saturation […]

Read more
Linkedin Google+ Facebook Twitter
Elisabeth-Moss-Demand13

Two Ladies Lead #Demand13

As one of my projects, Vocus asked me to program the Demand Success 2013 conference (6/20-21), their first marketing conference open to the general public. Last week we announced our second major keynote, Elisabeth Moss, who plays Peggy Olsen on Mad Men. I was tickled that the buzz revolved around Mad Men, and not the presence of two strong ladies Moss and Arianna Huffington as the leading voices of Demand Success 2013. To me, that’s remarkable because for once female speakers at an Internet marketing conference are a non-issue. Our two primary keynotes are women, and no one cares. Why? Because they are qualified, relevant, and obvious. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter
8557717444_853ab71045

Actors and Directors

If you listen to conversations about online power — at least those supported by bloggers — strength centers on the individual voice. Yet, now that big money has arrived online, the solitary influential voice represents a role player in the Internet ecosystem. Let’s use a metaphor to illustrate this point: Hollywood and its power structure of actors, directors and producers. Individual voices represent actors. Entities like budget-rich companies investing in online media, traditional media companies, publishing houses, and already successful individuals are the directors and producers. This is not to demean individuals that have made a name for themselves online. Consistently excelling online as an influencer takes significant effort. There’s a reason why so many social media voices are obsessed […]

Read more
Linkedin Google+ Facebook Twitter
8544339859_85177a8cfe

Tim Berners-Lee: You Can’t Quantify Potential Influence

The highlight of my SxSW experience this weekend was meeting Tim Berners-Lee, best known as the inventor of the World Wide Web. I took the opportunity to ask Sir Berners-Lee what he thought of social influence metrics like Klout, Kred and PeerIndex. His response was remarkable, but before I share it with you let me frame the scene. Sir Berners-Lee is clearly a savant. He is so brilliant he struggled with the bloggy attention he received at the IEEE SxSW reception. When he talk, he gestured somewhat wildly, and was clearly aware of the surrounding cameras. It was exactly how I imagine Einstein would function in this 21st century world of cameras, tweets, and instant access… Like a brilliant wild […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Don't let the sun go down on me. by Geoff Livingston
Bright Tulip by Geoff Livingston
Corinthian Columns in the Garden by Geoff Livingston
Lollipop Princess by Geoff Livingston
George Washington's Mount Vernon Estate by Geoff Livingston
Devonshire Cow by Geoff Livingston
Devonshire Cow Painted by Geoff Livingston
Tonight's Moon by Geoff Livingston
Tonight's Moon by Geoff Livingston
Massive Cherry Blossom Tree by Geoff Livingston
Jason Jue at the Tidal Basin by Geoff Livingston