Posts Tagged ‘influence’

Get and Keep Readers

Posted on: September 24th, 2012 by Geoff Livingston 22 Comments

White Blossoms, Red Kimono

The following speech was given at Saturday’s New York City Tribeup.

We live in an attention economy. The way content gets found today with social validation and search requires that posts, videos and pictures get referred to and talked about by others.

As a blogger, I did well during the RSS era with the Buzz Bin. I sold that blog as part of an acquisition. In the process I lost 5000 RSS subscribers.

For a little while, my personal blog did well in its stead based on my social network communities and good will. This created a second wave of success.

I then did a bunch of stupid things like cut down frequency, blog without editorial direction, engaged in a few immature blog wars, and restricted my frequency. These things effectively eroded my blog’s social support.

After a period of roughly the past half year, a guest blogging campaign, being exposed to Gini Dietrich‘s brilliant mind while launching our book, and a reinvigorated content mission with a committed frequency, my personal blog began to rebound. Then I joined Triberr, effectively capping a comeback, my third wave of personal blogging success.

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Social Scoring and Peer Influence

Posted on: August 20th, 2012 by Geoff Livingston 35 Comments

Half Moon Bay

In today’s online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now.

Scoring systems encourage people to build wide networks to foster reach and create the perception of influence.

The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this.

In actuality, that influence lies closer to home.

When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Instead, we see that true influence comes from those who are closest to us in our on and offline social networks, our peers.

As the old adage goes, “You are who you hang out with.”

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Reliving Intellectual Flaws with A-List Influence

Posted on: July 30th, 2012 by Geoff Livingston 13 Comments

One last silhouette
Image via Flickr

“The ignorance, prejudices, and groupthink of an educated elite are still ignorance, prejudice and groupthink,” Thomas Sowell

Thomas Sowell’s Intellectuals and Society goes into great detail about the flaws intellectuals bring to bear upon society with their influence. Some of the behavior of A-Listers matches those of intellectuals, historically.

First, let’s use Sowell’s definition of intellectual, an occupational category — writers, academics and the like — whose works begin and end with ideas. Clearly this description matches bloggers who make their living based off their writing, via consulting, speaking and other services.

You might not like what they have to say, but you can’t deny the influence of A-List bloggers.
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