8031527327_69f63b0e29_b

The Safeway Test

Social media influencers might be wise to visit their local grocery store and see if anyone recognizes who they are. It’s the true test of fame.

Read more
Linkedin Google+ Facebook Twitter
5811067378_e207ee4cbf

Beating the Algorithm

Image by MUMA Monash In the old days of “influencer relations” (you know way back when in 2009), PR professionals targeted the magic middle and top tier bloggers, which triggered larger blog coverage, and then more often than not traditional news media. Since then digital media companies straddled the space occupied by both traditional journals and the top tier of bloggers. They use algorithms to detect hot news stories before they trend in the blogosphere, then break the news before traditional players and bloggers alike. Specifically, Mashable, the Huffington Post, Forbes, Google and the others use algorithms listen to chatter on the social web. When hot trends bubble up they source the content provider, assign a reporter, or in the […]

Read more
Linkedin Google+ Facebook Twitter

Social Scoring and Peer Influence

In today’s online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now. Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this. In actuality, that influence lies closer to home. When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Instead, we see that true influence comes from those who are closest to us in our on and offline social networks, our peers. As the old adage goes, “You […]

Read more
Linkedin Google+ Facebook Twitter

A Heretic’s Quest for Influence Beyond Klout

Image by Matthew Venn Influence: The act or power of producing an effect without apparent exertion of force or direct exercise of command. I’m reading a series of books right now trying to understand what makes someone influential. There are more tangential theories and approaches into the psychology of motivation than one can imagine, well beyond the universe of Klout. It’s easy to conclude that no one understands what causes one person to influence another. Today’s influence theories offer just a slice of individual online behavior based on attention and reach metrics. These strength and influence algorithms support theories about content production and authority. Yet they cannot identify what causes actual people and their larger social networks to adapt and […]

Read more
Linkedin Google+ Facebook Twitter

The Abominable Influencer

Image by codecarnage You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, northern cultures dream of this elusive and powerful icon of the unexplored wilderness. Similarly, PR and marketing types alike dream of the influencer, the person who will trigger an online contagion (a.k.a. viral event). They desperately look for that powerful personality who will become their brand hero. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

What ComScore Data Tells Us About Google+

comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. Some of the statistics were not surprising. American users tend to be from technology centric cities, and the overall user base is 2/3 male with a particularly strong age group of 25-34 years old. What was surprising was the international flavor of Google+. Only 5 million of the 20 million are U.S. based. If you add the 800,000 thousand Canadiens, only approximately 30% of Google+ users are in North America. With strong showings in Europe, India, Brazil and Taiwan, Google+ is clearly an international phenomena. The international flavor demonstrates the discussion about social media uberinfluencers dominating Google+ is a myth. Almost all […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Shai Thinking by Geoff Livingston
Downtown Cleveland by Geoff Livingston
4th Street Awaits by Geoff Livingston
Crane in Decay by Geoff Livingston
Bridge Over the River Cuyahoga by Geoff Livingston
The Flats by Geoff Livingston
Veterans Memorial Bridge to the Flats by Geoff Livingston
Ride the Rail to Downtown Cleveland HDR by Geoff Livingston
Veterans Memorial Bridge by Geoff Livingston
Sunrise Clouds Over Cleveland by Geoff Livingston
Rock and Roll Hall of Fame by Geoff Livingston