Here are five marketing myths you may want to avoid trusting in 2014.
Image by NEXT Berlin Andrew Keen remains the most constant and prolific critic of digital media advances and their impact on society. His books Digital Vertigo and Cult of the Amateur have made him a bit of a pariah in some circles, and an intellectual hero in others. He was the ideal choice to close xPotomac on February 25, as the conference discussed future technologies. This podcast offers a sneak preview, which is also transcribed below… We got into all sorts of fun things, including big data, influencers, privacy and other digital termites. GL: Well, we’re really excited to have you here in D.C. and I can’t wait to see you. First of all, for people that don’t know you, […]
Ace Blogger Seth Godin doesn’t participate on Twitter, but has a Klout score of 70 in large part due to retweets and mentions. This phenomena typifies what Klout calls the Warren Buffet problem. Yesterday, Read Write Web published the larger findings from the open interview with Klout CEO Joe Fernandez responding to criticisms published here. Publishing the larger post separately seemed important, a way to provide a larger portion of the industry information about the most pressing Klout questions. In addition to the discussion about evolving the algorithm and the ethics of Klout Perks in the Read Write Web piece, Mr. Fernandez covered several other points raised by critics. One of the more interesting aspects was a discussion about gaming […]
When information sources become fractured and degraded, people break into smaller polarized groups, each supporting their own group think. In many cases, people can become easily swayed by those they trust in their social networks (on and off line). Information from “influencers” may be accurate and create great actionable results. Other times, it may be spoiled by an increasingly deplorable lack of ethics (everybody get their Klout Perks yet?), faulty opinions and hypocrisy. The transition to the new socialized era of information consumption creates great questions about what is factual and accurate. And while some assume that digital natives will be increasingly skeptical of the information they are consuming, research demonstrates that in fact, generation Yers have superficial information-seeking and […]
This weekend’s F@st Company The Influence Project gaff sparked a great discussion about influence. It’s a fascinating conversation because influence means so much to all of us online. Successful online word of mouth or grassroots marketing usually requires community influencers embracing and spreading the message. The discussion about what influence really is has been ongoing since the social web first began. Eight years ago, Malcolm Gladwell’s the Tipping Point (2002), served as a great starting place to discuss influencers. We talked about Connectors, Mavens and Salesmen. Yahoo’s Duncan Watts had a well-discussed counterpoint to Gladwell in F@st Company (woops) a couple of years ago dismissing “The Law of the Few” …in the large majority of cases, the cascade began with […]