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The Snackable Misnomer

The concept of using rich media as snackable content or secondary content may be a strategic error.

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9 Videos on the Digital Future

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening! xPotomac Introduced: BlogPotomac Legacy […]

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Does a Social Score Make a CMO?

A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? The methodology for the social scores released in the infographic was not released, and there was an incredibly wide disparity between follower counts and placement in the Top 20. It’s hard to consider the scores valid because we don’t know the criteria used for the algorithm. One would hope Forbes would insist authors provide information sources and research criteria, even when it’s published under the guise of a blog. More on this tomorrow. Today let’s address the question of CMOs and social media scores. Clearly […]

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Marketing in the Round Infographic: The Tip of the Iceberg

Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini’s post here about how the book happened. Immersed in the era of visual media, what better way to start the day than with an infographic of statistics used in the book (also available directly on Flickr and Scribd). The RAD Campaign designed infographic demonstrates how today’s online marketing conversation, actual business expenditures, and business selection of tactics are not in synch. Geoff Livingston on Google+

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The State of Influencer Theory Infographic

The above infographic — “The State of Influencer Theory” (download here) — was published today as part of a primer on influence theory that appeared in SmartBrief on Social Media. The post updates a section of Welcome to the Fifth Estate to include leaderboard theory, such as Klout and Empire Avenue. Addressing some issues pointed out in “Infographics: Art or Porn,” this graphic is designed by Jess3 (thank you, Jesse and Leslie), the industry leader in online data visualization. The infographic fits on one screen view. Because the graphic depicts people and theories, it is designed as a fun, cartoonesque map that illustrates the evolution of theory, creating a pop art element to it. The downloadable graphic is licensed as […]

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A New Novel from Geoff Livingston

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
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Playing in the Leaves by Geoff Livingston
Day Ends and Fun Begins by Geoff Livingston
The Backside of Georgetown (Final Edit) by Geoff Livingston
Holiday Lights by Geoff Livingston
Last Tree Standing by Geoff Livingston
The Key Bridge at Night by Geoff Livingston
Civil Dawn in Early Winter by Geoff Livingston
Infinity by Geoff Livingston
Along the Cobblestones by Geoff Livingston
The Washington Monument Bathed in Golden Light by Geoff Livingston
Panorama - Sunset on the West End of the National Mall by Geoff Livingston