Vine Reflects Bandwidth and Quality Limits

Can you name this song…? vine.co/v/bJjdTLBnwx1 — Paul McCartney (@PaulMcCartney) January 29, 2013 There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices. Marketers are already experimenting with the weeks old social network bolt-on. But to me, it’s too early for that conversation. What’s fascinating is the medium itself and how it fits into the larger social context. First, consider that Vine is the video short equivalent of Instagram. Load time is critical for a long stream of videos, especially given it’s mostly viewed on devices leveraging wireless carrier […]

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Instapocalypse and the Permission War

Image by tres.jolie How’s your Instagram account treating you now? Feel better now that Instagram restored some of its original terms of service, and recommitted to observing permission marketing norms with photos? It seems like every four or five months we experience some outrageous Internet drama where tech and marketing bloggers declare the death of a brand. Instagram, Chick-fil-a, Netflix, Walmart, etc. have all been condemned for some egregious act of anti-socialness. And then of course, the brands don’t die, and in most cases correct the wrong, recover, and prosper. In the case of Netflix, they are making more money than ever before. Yet the “Instapocalypse” was different. Like other faux deaths, the network’s daily user losses seem to be […]

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Social TV Best Practices

GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend. Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience. Marketers can capitalize on this very real opportunity. According to Nielsen, 68% of people view TV while using their tablets several times a week or more. Another 64% do the same with their smartphones. Geoff Livingston on Google+

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Improve the NFL Experience with Social

It’s Friday. Let’s have some fun and talk football! While not my favorite, the NFL reigns as America’s most popular sports league. Yet, social media has yet to become widely embraced by the league and its teams outside of broadcast-like promotion. For example, the NFL does not offer access to commonly accepted social networks on its front page. Geoff Livingston on Google+

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My Love for the Lens

I love social photography. Yes, it’s arguably the social web trend of 2012. But beyond the punditry, I just love taking, sharing and discussing pictures. Seeing so many places and great things as I go about my life, it’s hard not to be stunned at least once daily. There’s a sense of presence that comes with appreciating the beauty that surrounds us. Geoff Livingston on Google+

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Is Instagram Ruining Photography?

Some globally respected photographers and critics think Instagram destroys the integrity of quality images. Others feel the rise of Instagram pollutes traditional social network streams. Critics decry the mobile photo network because it filters most images with a vintage Poloroid look, the resulting widespread proliferation of Instaphotos across social networks, and/or the additional doctoring that occurs through a variety of apps like Snapseed and Camera+. Overall, critics feel that consumer access to cheap imaging technologies makes the general state of photography stale, repetitive, and watered down. Geoff Livingston on Google+

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Nationals Stadium Sunset by Geoff Livingston
Bright Tulip by Geoff Livingston
Corinthian Columns in the Garden by Geoff Livingston
Lollipop Princess by Geoff Livingston
George Washington's Mount Vernon Estate by Geoff Livingston
Devonshire Cow by Geoff Livingston
Devonshire Cow Painted by Geoff Livingston
Tonight's Moon by Geoff Livingston
Tonight's Moon by Geoff Livingston
Massive Cherry Blossom Tree by Geoff Livingston
Jason Jue at the Tidal Basin by Geoff Livingston