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Getty Images Move Too Little, Too Late

In the past two weeks, Getty Images made its images available for free on a limited use basis to anyone on the Internet. The move represents a measured gesture to capture some of that social photo and content marketplace. But it’s not enough.

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My Big 5 Marketing Predictions for 2014

Everyone wants to know the most important trends of the new year for their marketing program. After reading thousands of posts and reports and sifting through corresponding data about marketing, these are my five bold predictions for 2014.

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Instagram Video Highlights YouTube Weaknesses

YouTube may have the most to lose from Facebook’s response to Vine, 15 second format videos on Instagram. Normally, I don’t blog about the day-to-day battle between socnets. The evolution is tiresome, and is best covered by trade pubs/blogs with reporter teams. However, in this case there are several macro trends in play that have not been well discussed. The following issues spell trouble for YouTube (and Google as a whole):

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Full Visual Integration

Perhaps the most noteworthy change in digital media in the recent past is the rise of visual media. From photos and now increasingly videos, we’ve seen Instagram and Pinterest become two of the top social networks, both ranked in the top 50 U.S. web sites overall by Comscore. And to boot, Facebook and Google+ have reacted making visual media core components of their networks. That’s not to mention new upstarts like SnapChat and Vine. The revolution continues with the full integration of visual media. Jen Consalvo, COO and co-founder of TechCocktail, is presenting next week at xPotomac on the visual revolution. Here’s a sneak peak at some of the things she’s going to talk about… GL: How has photography changed […]

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A New Novel from Geoff Livingston

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