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Oh, That Party Culture

SXSW networking events are not about masses of attendees, the streets, party themes or the venues themselves. While these things add to the ambience, it is always about the people.

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Freaking Out About Surveillance at SXSW

The always-on quanitifed self created a bit of a freak-out amongst SXSW Interactive attendees. the movement towards the omnipresent Internet creates dramatic implications for society and business beyond extrapolating personal data to deliver context.

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Weather Channel

The Marketing of Winter

A victim of its own successful Internet applications, the Weather Channel has lost significant percentages of its won traffic. To make its content more accessible, we know have winter stroms with names and polar vortexes.

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9 Videos on the Digital Future

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening! xPotomac Introduced: BlogPotomac Legacy […]

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Easy Money

Transactions Anytime Anywhere Sans the Wallet

Image by Doug88888 Traditional methods of credit card payment and mobile payment are shifting. The $15 trillion electronic payment market will continue to evolve, and our wallets will disappear, slowly but surely. Point of sale is no longer the domain of a physical location, and not even necessarily a function of swiping a card on a mobile reader, such as Square or competing devices. Logging in provides a quicker way to buy and leave, simplifying customer experiences. PayPal unveiled a new series of traditional and mobile APIs at SxSW last weekend that empowers developers to incorporate payment functionality in any media form. In theory, with log-ins added to the equation, events, apps or any other kind of device can complete […]

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Dwindling Paragraphs

Today’s digital web threatens the very existence of expository style. Consider the plight of the traditional paragraph. What makes a good paragraph? The expression of a complete idea. Though writing experts acknowledge that new media cause the ever diminishing paragraph, they still recommended writers communicate one idea per block of sentences. However, the destruction of parenthetical form continues, pushed forward by the increasing presence of smaller mobile screens and blogs. Geoff Livingston on Google+

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A New Novel from Geoff Livingston

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
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Tonight's Moon by Geoff Livingston
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