A victim of its own successful Internet applications, the Weather Channel has lost significant percentages of its won traffic. To make its content more accessible, we know have winter stroms with names and polar vortexes.
Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening! xPotomac Introduced: BlogPotomac Legacy […]
Image by Doug88888 Traditional methods of credit card payment and mobile payment are shifting. The $15 trillion electronic payment market will continue to evolve, and our wallets will disappear, slowly but surely. Point of sale is no longer the domain of a physical location, and not even necessarily a function of swiping a card on a mobile reader, such as Square or competing devices. Logging in provides a quicker way to buy and leave, simplifying customer experiences. PayPal unveiled a new series of traditional and mobile APIs at SxSW last weekend that empowers developers to incorporate payment functionality in any media form. In theory, with log-ins added to the equation, events, apps or any other kind of device can complete […]
Today’s digital web threatens the very existence of expository style. Consider the plight of the traditional paragraph. What makes a good paragraph? The expression of a complete idea. Though writing experts acknowledge that new media cause the ever diminishing paragraph, they still recommended writers communicate one idea per block of sentences. However, the destruction of parenthetical form continues, pushed forward by the increasing presence of smaller mobile screens and blogs. Geoff Livingston on Google+
USOC Chair and Olympic Gold Medal Winners Scott Blackmun, Katie Ledecky, Missy Franklin and Heather O’Reilly are interviewed by Christine Brennan. Last Thursday night, USA Today celebrated its 30th birthday in grand fashion at the National Portrait Gallery. Media and Washington luminaries gathered to witness the introduction of the new multimedia USA Today, and discuss the future of media 30 years from now. Olympians, politicians and even a budding rock star took the stage and weighed in from each of their profession’s perspective. Many focused on how technology was blurring the lines between in home and mobile, between small and large screen, and print and multimedia. The conversation continued in a special section called USA Tomorrow with luminaries like Twitter […]
Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning. Geoff Livingston on Google+