Why Marketers Should Use Native Interfaces

Image by EdgeRankChecker.com Recently, conversations have picked up on possible third party interfaces for Google+. Marketers in particular want to schedule updates, sift through posts using simplified search, and measure click throughs. The proliferation of Tweetdeck, Hootsuite, and other third party API-based clients to update social networks within the marketing space is substantial. It’s not a question of if you use one, rather which one. Rarely do you hear discussions of Twitter’s native interface. And just recently this conversation surfaced about Facebook as analysis revealed that third party interfaces dramatically drop engagement rates by as much as 80%. That argument in its own right tells you why you should update in the native Facebook interface. Recently, head of Facebook’s Nonprofit […]

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Book Excerpt: The Death of Facebook

The following is an excerpt from Welcome to the Fifth Estate, Chapter 7: Sustaining Your Community Over Time Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? But everyone always asks, “What’s next?” One thing long-term Internet citizens have seen over the past 30 years: Communities and social networks get large, even as dominant as Facebook now is, and then they fade. Some stay relevant as leaders in their niches — YouTube, for example — and others drop into a second tier, or worse. Friendster, MySpace and AOL exist in some form to this day, but none of them enjoys the leadership positions and mindshare of their heyday. One of the secrets to Facebook’s […]

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The New Twitter: Better, But Power Users Still Need Clients

Twitter had to do something. Facebook’s incredible growth this year thanks to Open Graph (Like feature) has made it a top-tier web site, surpassing even Google for site visits. Facebook is even using Open Graph to compete with Google for search. To stay competitive, Twitter had to encourage more page views. Enter its new interface. How does the new Twitter stack up to its old interface as well as desktop clients such as HootSuite, CoTweet, Seesmic and Tweetdeck? Very well, in my opinion. The interface is very intuitive. There are lots of great features to take advantage of, including vastly improved Listing, semi-threading for response views, and DM capabilities (see Social Media Today piece). While it does not allow multiple […]

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