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7 Daunting Challenges Facing Marketers

Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist. It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges. Here are the seven daunting difficulties for today’s communicators, each followed by an idea or three on how to address them. Please add your own thoughts. Geoff Livingston on Google+

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The Bulgarian Principle

On Tuesday night, I sat at the Livingston table for the Anti-Defamation League (ADL)’s 100th anniversary. As I blogged a few weeks ago, the ADL was started to fight antisemitism by my great grand uncle Sigmund Livingston. The keynote speaker was his excellency Rosen Plevneliev, president, Republic of Bulgaria. Part of the evening included a retelling of Bulgaria’s resistance against Nazi Germany during World War II, an effort that saved its population of 48,000 Jews. Bulgaria saved these lives, not by direct conflict, but through red tape dallying and eventually exposing Nazi demands to export the Jews through the American media. This commitment to basic human rights in the face of the greatest evil and bully we have seen in […]

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Tim Berners-Lee: You Can’t Quantify Potential Influence

The highlight of my SxSW experience this weekend was meeting Tim Berners-Lee, best known as the inventor of the World Wide Web. I took the opportunity to ask Sir Berners-Lee what he thought of social influence metrics like Klout, Kred and PeerIndex. His response was remarkable, but before I share it with you let me frame the scene. Sir Berners-Lee is clearly a savant. He is so brilliant he struggled with the bloggy attention he received at the IEEE SxSW reception. When he talk, he gestured somewhat wildly, and was clearly aware of the surrounding cameras. It was exactly how I imagine Einstein would function in this 21st century world of cameras, tweets, and instant access… Like a brilliant wild […]

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Future of the Internet: Networked or Shallow?

SxSW starts next weekend, and the whole sector will be focused on the immediate future of the Internet. It seems fitting that the fifth “Future of the Internet” survey was released last week by Elon University’s Imagining the Internet Center and the Pew Research Center’s Internet & American Life Project. More than 1,000 people participated in the study, including me. From the report’s executive summary: “Technology experts and stakeholders were fairly evenly split as to whether the younger generation’s always-on connection to people and information will turn out to be a net positive or a net negative by 2020. They said many of the young people growing up hyperconnected to each other and the mobile Web and counting on the […]

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True Blue

True blue — loyalty in your views and causes — is an admirable quality. Blue means more culturally, too. It can mean feeling down. When I consider this blog over the past year and half — really since I began writing Welcome to the Fifth Estate — I have the latter kind of blues because I sacrificed the true blue of authenticity, and writing what I cared about. Yes, I was supporting a book. Yes, I do care about social media, but as time has come to pass, it’s clear not enough to write about it every post three, four even five times a week. During the Fifth Estate period this blog became well-ranked. It’s the fourth such blog I […]

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Beware of Pedestals in the Attention Economy

Danah Boyd wrote a fantastic post last week about Internet fame and its negative impact on individuals. It is easy to buy into the rock star kool aid when people frequently sing your accolades (and fallacies) online and at events, especially when popularity is valued by society as an achievement. But accepting a pedestal as an individual, and viewing a personality in a higher light presents numerous difficulties, many of which are hard to surmount for those who don’t expect to ever receive such accolades. As the attention economy strengthens, we have failed to provide a balanced view of attention, and how to truly address it. The Boyd post talks about Kiki Kannibal’s trials and objectifcation as a teen Internet […]

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