Final Punishment: Sandwich Board Shame at the White House

Finally, it’s time for the third punishment from The Punish Geoff Fundraiser for Mark Horvath’s Yes, the sandwich board was donned saying, “I’ve written two social media books. Please hire me.” But instead of a walk of shame in front of Congress social media savoir faire was mocked in front of the White House.

Enjoy the fun.

And do support Mark Horvath’s Mark’s journey across the continent has finished in Canada and now enters the U.S. leg as he drives back to the West Coast highlighting the hidden faces of homelessness across America.

Thanks to all of you who donated and supported the Punish Geoff Fundraiser.

Mark Horvath on Punish Geoff Fundraiser Impact

Mark Horvath sent this video last night to thank all of the people who donated to and shared The Punish Geoff Fundraiser. Thank you to the 30 donors who have made $2055, and a significant impact on InvisiblePeople‘s drive across the country. Every dollar counts against a matching grant offered by the Pierce Family Foundation.

BUT WAIT. We’re not done yet.

There’s still two days left, and one punishment left to accomplish… Making me walk in front of Congress wearing a sandwich board that says “I wrote two social media books, PLEASE hire me!” We’re roughly $1100 away, less than what you collectively contributed Thursday and Friday of last week.

There are three things you can do:

1) Please Donate

2) Realize Your Impact

If you want to see’s work, simply watch this movie trailer (coming out in 2012). It is incredible how Mark is raising the visibility of homelessness. You can help continue this fantastic project!

3) Have Fun

The Geoff Punishments will be metered out next week. We’ll have a lot of fun with it, promise! Stay tuned for details.

Most importantly, thank you for your support.

Explaining the Fundraiser Punishments

Thank you to the 22 donors who have already raised almost $1600 to “punish” me and help All donors are listed below. Thank you so much! Mark Horvath has already told us how much this means to him, lifting the sails of his journey across the continent to help the homeless.

The Punish Geoff Fundraiser is not over yet! The above video explains the punishments. To recap:

1) $18 – I will receive a shaving cream pie in the face (56 donations at this amount needed, 12 received)

2) $47 – Dress in drag for a Google Hang Out or U-Stream on the Fifth Estate (43 needed, 11 received)

3) $79 – You or a designee can throw me into pool while I am wearing a suit (27 needed)

4) $161 – I have to walk in front of Congress wearing a sandwich board that says “I wrote two social media books, PLEASE hire me!” (20 needed, 8 received)

Given the current state of the individual punishments, I will enact the punishment that matches dollars raised. Right now we are at a couple of shaving cream pies in the face. With roughly $450 more, I’ll have to dress in drag for a live video chat. And another $1600 will bring the sandwich board shame in front of Congress!

Not only do you get to have fun, but you are also helping the fight against homelessness! Mark explains the project below. Even better, your donations are working twice as hard as Mark is raising money for a $10,000 matching grant from the Pierce Family Foundation.

Please donate today!

Online fundraising for The Punish Geoff Fundraiser for


Again, a very special thank you to the donors. You are making a big difference! The Punish Geoff Fundraiser investors are:

  • Stephanie Rudat
  • James Drinkwater
  • Lucretia M Pruitt
  • Tammy Gordon
  • Christopher Noble
  • Jennifer Leggio
  • Kami Huyse
  • Adam H Cohen
  • Katherine Bull
  • David Krumlauf
  • Connie Burke
  • Diane Martin Court
  • Joseph H Waters Jr
  • Debbie Weil
  • Peter A Weissenstein
  • Richard Becker
  • Alison Risso
  • Elizabeth Scherer
  • Stephen G Sherlock
  • Shonali Burke
  • Michael Schechter
  • Brian Fujito
  • Case Study:

    This case study will be included in my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone). The case study is a little more special than most, because it involves a friend, Mark Horvath. Connecting with Mark, a kindred spirit in many ways, has been one of the best results of my online career over the past two years. I wish Mark well with new his We Are Visible initiative (see the following video).

    Mark Horvath is a free agent, a one man army who has taken social media tools to fight homeless ness as a video blogger, and now because of his efforts as a veritable charity. What started and continues as has recently evolved to include,
    We Are Visible (, a site that provides homeless people online tools to communicate, connect, tell their story, and engage in action. wants to change the general public’s paradigms on homelessness. Basically, they empower homeless people to tell their own story via YouTube, Twitter and The strategy revolves around content through good storytelling, and providing real tangible actions; and a participation ethos of treating everyone with respect, doing what is right even when others don’t, and gratitude.

    “The goal is to make the ‘invisible people’ in society more visible by bringing them out of the shadows where they are ignored,” said Horvath. “We’re using social media to expose the pain, hardship and hopelessness that millions of people face each day.”


    Since its launch in November 2008, has used video blog (vlog) entries and social networks to share the compelling, gritty, and unfiltered stories of homeless people from Los Angeles to Washington, D.C. The vlog gets up close and personal with veterans, mothers, children, layoff victims and others who have been forced onto the streets by a variety of circumstances.

    Each week, Horvath highlights homeless citizens stories on, and high traffic sites such as YouTube, Twitter and Facebook, proving to a global audience that while they may often be ignored, they are far from invisible. One story at a time, videos posted on deliver a call to action that is being answered by national brands, nonprofit organizations and everyday citizens now committed to participating in the fight against homelessness. In addition, founder Mark Horvath is an outstanding networker at conferences and online, cultivating strong relationships with critical influencers across the blogosphere.

    At the time of writing, Horvath had just launched We Are Visible, which provides people dealing with poverty and homelessness the tools they need to get online and have a voice. The site teaches them how to sign up for email, open a Twitter account,
    join Facebook, create a blog and, in general, take advantage of the benefits of online social media. It also has the potential to become a model for virtual case management as it helps build a community among
    homeless people and support service providers.


    Horvath would tell you that hits, page views, followers are probably all important. But the real results happen when people take actions. Here are some of the many actions Horvath has inspired:

    “There is far too many things to list,” said Horvath. “YouTube gave us the front page for 24 hours and over 2 million people touched homelessness who would have probably rolled down their window at an exit ramp.

    “The cool thing about We Are Visible is that homeless people are helping other homeless people,” continued Horvath. “I didn’t expect that. One homeless father is even collecting cans to print We Are Visible flyers to hand out.”