Final Punishment: Sandwich Board Shame at the White House

Finally, it’s time for the third punishment from The Punish Geoff Fundraiser for Mark Horvath’s InvisiblePeople.tv. Yes, the sandwich board was donned saying, “I’ve written two social media books. Please hire me.” But instead of a walk of shame in front of Congress social media savoir faire was mocked in front of the White House.

Enjoy the fun.

And do support Mark Horvath’s InvisiblePeople.tv. Mark’s journey across the continent has finished in Canada and now enters the U.S. leg as he drives back to the West Coast highlighting the hidden faces of homelessness across America.

Thanks to all of you who donated and supported the Punish Geoff Fundraiser.

Mark Horvath on Punish Geoff Fundraiser Impact

Mark Horvath sent this video last night to thank all of the people who donated to and shared The Punish Geoff Fundraiser. Thank you to the 30 donors who have made $2055, and a significant impact on InvisiblePeople‘s drive across the country. Every dollar counts against a matching grant offered by the Pierce Family Foundation.

BUT WAIT. We’re not done yet.

There’s still two days left, and one punishment left to accomplish… Making me walk in front of Congress wearing a sandwich board that says “I wrote two social media books, PLEASE hire me!” We’re roughly $1100 away, less than what you collectively contributed Thursday and Friday of last week.

There are three things you can do:

1) Please Donate

2) Realize Your Impact

If you want to see InvisiblePeople.tv’s work, simply watch this movie trailer (coming out in 2012). It is incredible how Mark is raising the visibility of homelessness. You can help continue this fantastic project!

3) Have Fun

The Geoff Punishments will be metered out next week. We’ll have a lot of fun with it, promise! Stay tuned for details.

Most importantly, thank you for your support.

Explaining the Fundraiser Punishments

Thank you to the 22 donors who have already raised almost $1600 to “punish” me and help InvisiblePeople.tv. All donors are listed below. Thank you so much! Mark Horvath has already told us how much this means to him, lifting the sails of his journey across the continent to help the homeless.

The Punish Geoff Fundraiser is not over yet! The above video explains the punishments. To recap:

1) $18 – I will receive a shaving cream pie in the face (56 donations at this amount needed, 12 received)

2) $47 – Dress in drag for a Google Hang Out or U-Stream on the Fifth Estate (43 needed, 11 received)

3) $79 – You or a designee can throw me into pool while I am wearing a suit (27 needed)

4) $161 – I have to walk in front of Congress wearing a sandwich board that says “I wrote two social media books, PLEASE hire me!” (20 needed, 8 received)

Given the current state of the individual punishments, I will enact the punishment that matches dollars raised. Right now we are at a couple of shaving cream pies in the face. With roughly $450 more, I’ll have to dress in drag for a live video chat. And another $1600 will bring the sandwich board shame in front of Congress!

Not only do you get to have fun, but you are also helping the fight against homelessness! Mark explains the InvisiblePeople.tv project below. Even better, your donations are working twice as hard as Mark is raising money for a $10,000 matching grant from the Pierce Family Foundation.

Please donate today!

Online fundraising for The Punish Geoff Fundraiser for InvisiblePeople.tv

Donors

Again, a very special thank you to the donors. You are making a big difference! The Punish Geoff Fundraiser investors are:

  • Stephanie Rudat
  • James Drinkwater
  • Lucretia M Pruitt
  • Tammy Gordon
  • Christopher Noble
  • Jennifer Leggio
  • Kami Huyse
  • Adam H Cohen
  • Katherine Bull
  • David Krumlauf
  • Connie Burke
  • Diane Martin Court
  • Joseph H Waters Jr
  • Debbie Weil
  • Peter A Weissenstein
  • Richard Becker
  • Alison Risso
  • Elizabeth Scherer
  • Stephen G Sherlock
  • Shonali Burke
  • Michael Schechter
  • Brian Fujito
  • Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon

    In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. SOBCon regularly attracts 150 of the world best professional bloggers. The moment created an immediate splash on major social networks.

    Adrants publisher Steve Hall was at SOBcon and had this to say about the marketing moment, “We all cringe when a brand gets in front of a crowd at a conference even though we know it’s the brand’s money that helps make the even possible. And we especially dislike when a brand turns their presence at a conference into a commercial. But that wasn’t the case with this giveaway. GMC handled it well and offered support for a good cause. I think it was very nicely handled.”

    The cause — InvisiblePeople — is a natural tie for GMC. Friend Mark Horvath drives around the country every year helping individual homeless citizens along the journey. His efforts seek to highlight the many and often shocking examples of homelessness through personal stories, and to help the individuals with their trials (see case study).

    “I often use the term ‘wrecked’ when things mess with my heart either good or bad,” said Mark Horvath, “What just happened here has me wrecked beyond words. The GMC truck and free gas is wonderful, but it’s the relationships, and that people believe in me it what has me so overwhelmed. I am so very grateful.”

    GMC’s effort took advantage of several key factors; the high concentration of influential voices at the conference, an open opportunity with the cause (Ford sponsored InvisiblePeople’s U.S. cross country trip in 2009), the selection of a cause that matches their business, and selecting a cause that has high visibility, at least online. The well planned move was a brilliant example of guerilla marketing, and working with a cause to help achieve its mission.

    Kudos to Mark, GMC, and SOBCon Organizer Liz Strauss for making it happen.

    SOBCon NonProfit Give Back Day

    Sobcon

    Brian Clark (@copyblogger) Presents at SOBCon 2009


    On Sunday May 2nd, SOBCon 2010 will highlight four charities (501c3) that have volunteered themselves for a social media coaching session from its attendees. I have the great honor of serving the conference as the NonProfit Give Back facilitator.

    Each of our four charities — Anixter, Ashoka, InvisiblePeopleTV and Vitamin Angels — will discuss their strategy, current social media efforts, and online hopes. From there the room, comprised of some of the brightest minds in social media, will match the mission and goals of the organizations with the tools, with the end game of providing meaningful social media strategy that can impact the world.

    Like my Zoetica colleague and CEO Beth Kanter likes to say, “Even better, what if we all learned from the process?” In addition to group sharing, we will have break-out sessions where each table

    Sounds like a plan to me. The following is a brief description of each of our four participants. I hope to see you at SOBCON!

    Our Participants

    anixterlogo293.gifAnixter: The mission of Chicago-based the Anixter Center is to enhance the ability of individuals living with or at risk of disabilities to live, learn, work, and play in the community. Each year, at dozens of locations across greater Chicago, Anixter Center provides an array of effective, innovative services to more than 5,000 children and adults. These services include education, employment, life skills, communication, recreation, health care, counseling, and support.

    image_preview.jpgAshoka: The global association serves the world’s leading social entrepreneurs—men and women tackling system changing solutions for the world’s most urgent social problems. Since 1981, more than 2,000 leading social entrepreneurs have become Ashoka Fellows, providing them with living stipends, professional support, and access to a global network of peers in more than 60 countries. With its global community, Ashoka develops models for collaboration and design infrastructure needed to advance the field of social entrepreneurship and the citizen sector.


    invppl.jpgInvisiblePeopleTV: Mark Horvath (@hardlynormal on Twitter) will come and discuss Invisible People. For years mark used the lens of a television camera to tell the stories of homelessness and the organizations trying to help. The reports were produced well and told a story, but the stories Mark produces now on Invisible People are much different. These are the real people, telling their own, very real stories… unedited, uncensored and raw. The purpose: To make the invisible visible.

    VA_logo_2color_RGB.jpgVitamin Angels: This socially-savvy charity seeks to mobilize and deploy private sector resources to advance availability, access and use of micronutrients, especially vitamin A, by newborns, infants and children in need. Vitamin Angels reduces child mortality worldwide by connecting essential nutrients, especially vitamin A, with infants and children under five. Essential nutrients enable young immune systems to fight infectious diseases, helping children attain good health and the opportunity to lead meaningful and productive lives.