Welcome to the Whoville Christmas (from a Christmas Tree Jew, no less)! A big shout to everyone who has made online life in 2013 awesome.
Susan Murphy wrote a post a couple of months ago called Choose Your Own Adventure. The post played off the children’s book series to discuss how social media really provides people the opportunity to opt-in or out of any particular group or conversation. But really social offers a larger Choose Your Own Adventure principle, which is break rules when you see fit and reap the benefits or the consequences. Social media winners, at least during the pioneer stage, represent a group of entrepreneurial spirits who went out and broke away from established business norms to create their own voices. People like Arianna Huffington and Jack Dorsey. D.J. Waldow and Jason Falls talk about breaking marketing best practice rules in their […]
They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The next generation of trade media — team and professional “blogs” — have risen to the fore and dominated their various niches. Lost in the dust are the individual and small business bloggers who can’t create enough content to compete effectively against the content machines. In the marketing sector we have strong professional trade media plays from Hubspot, MarketingProfs and Copyblogger. Individual blogs like Jason Falls’ Social Media Explorer have augmented the individual voice with guest posts, providing daily or near daily offerings […]
Image by Emmett Tullos III The sales pitch for social business (see IBM’s definition) has spread from the technology industry to the social media echo chamber. Social media tools will bring a promised evolution of business, but how much of this buzz is bullshit? Recently, Jason Falls and I visited Dell’s social media command center. We were both impressed with the company’s deepening commitment towards social as a means to facilitate better relationships across the enterprise. Clearly social-media empowered business can become a reality. At the same time when you start seeing social media experts across the blogosphere setting up social business shingles, you have to wonder. Am I being sold the real deal or just another dose of unicorn […]
Dell continues to be one of the most innovative companies out there in social media. Yesterday, on the one year anniversary of its Social Media Listening & Command Center, Jason Falls and I toured the computer giant’s headquarters. We met with several critical players on the Dell team, from perennial leader Lionel Menchaca to Amy Heiss, program manager for the Command Center. Along the way we learned quite a bit about how Dell evolves with its clients needs, in the United States and globally. Perhaps the biggest impression made on me was the experimental and open nature of the Dell social team. When I walked into the cavernous room that houses Dell’s social media group, I noted several things: A […]
When I wrote Now Is Gone, Long Tail theory was prevalent throughout social media conversations. Applied, WIRED Executive Editor Chris Anderson’s economic theory did a great job of visualizing the ascent of new media forms in context with old traditional media. Since that time, social networks and mobile media postings have arisen to assert their place within the world of media. Just to recap what Long Tail theory that with a large population of customers the selection and buying pattern results in a power law distribution curve (Pareto distribution). A market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items (“hits” or “head”) against the other 80% (“non-hits” […]