Happy April Fool’s Day! We now resume our regular programming…
Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation.
Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out.
Please feel free to leave comments and feedback about the conference here. We’re listening!
xPotomac Introduced: BlogPotomac Legacy and Future Vision
DC’s very own Shana Glickfield (Beekeeper Group) provides the introduction to very first xPotomac. xPotomac is where the digital media future meets businesses. This groundbreaking conference features seven media technologies most likely to impact businesses and marketers in the immediate future.
This smaller intimate conference features limited attendance to ensure maximum learning and networking. Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session features a gladiator like format with 15 minutes dedicated to speaking and 30 minutes of question and answer from the audience.
Opening Keynote: Voice Search Changes the Game
The opening keynote at xPotomac was provided by Vanessa Fox. Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search. Continue reading →
Perhaps the most noteworthy change in digital media in the recent past is the rise of visual media. From photos and now increasingly videos, we’ve seen Instagram and Pinterest become two of the top social networks, both ranked in the top 50 U.S. web sites overall by Comscore. And to boot, Facebook and Google+ have reacted making visual media core components of their networks. That’s not to mention new upstarts like SnapChat and Vine.
The revolution continues with the full integration of visual media. Jen Consalvo, COO and co-founder of TechCocktail, is presenting next week at xPotomac on the visual revolution. Here’s a sneak peak at some of the things she’s going to talk about…
GL: How has photography changed social networking in the past two years?
JC: Photography has always been a means to communicate, but the tools that have become more mainstream in the past few years have made visual imagery much more integrated and seamless in terms of the flow of our communications.
When the social tools we use everyday include images within the flow, so that we’re not clicks away from images, they become the conversation, not merely an attachment or secondary thought. Just look at all the 2012 memes, like “Texts from Hilary” or the Ryan Gosling tumblr blogs “Hey Girl” – you can quickly see Images and video are the primary communication tool. GL: Infographics, fad or forever? Continue reading →
It’s time for DC Digital Capital Week, also known as DCWEEK, the 10 day (June 11-20) festival focusing on technology, innovation and all things digital in our nation’s capital. The mission of Digital Capital Week is to strengthen the capital region’s digital economy via a 10 day series of events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.