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	<title>Geoff Livingston&#039;s Blog &#187; Jocelyn Harmon</title>
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	<description>Marketing strategy, insights and analysis.</description>
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		<title>The Super Hero Myth</title>
		<link>http://geofflivingston.com/2011/10/16/the-super-hero-myth/</link>
		<comments>http://geofflivingston.com/2011/10/16/the-super-hero-myth/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 03:13:50 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AARP]]></category>
		<category><![CDATA[Abby Flottemesch]]></category>
		<category><![CDATA[Balielle Brigida]]></category>
		<category><![CDATA[Beth Carpenter]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[Clint O'Brien]]></category>
		<category><![CDATA[Dana Nelson]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[Give to the Max Day]]></category>
		<category><![CDATA[Jocelyn Harmon]]></category>
		<category><![CDATA[Justin Wredberg]]></category>
		<category><![CDATA[Katya Andresen]]></category>
		<category><![CDATA[razoo]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tammy Gordon]]></category>
		<category><![CDATA[Tracy Viselli]]></category>

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		<description><![CDATA[We like to believe that one person can save the world, win a project, and deliver the lights out performance that will change everything. No culture believes in super heroes quite like America does, and that includes our marketing. Just consider the strong man image of the Marlboro Man. Heck, even the Old Spice guy [...]]]></description>
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		<title>Can a Villain Become an Antihero?</title>
		<link>http://geofflivingston.com/2010/02/26/can-a-villain-become-an-antihero/</link>
		<comments>http://geofflivingston.com/2010/02/26/can-a-villain-become-an-antihero/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:15:24 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[@kanter]]></category>
		<category><![CDATA[Amy Sample Ward]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[coethica]]></category>
		<category><![CDATA[David Conner]]></category>
		<category><![CDATA[Jocelyn Harmon]]></category>
		<category><![CDATA[Joe Waters]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Walmart]]></category>

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		<description><![CDATA[In a great ongoing conversation with Amy Sample Ward about Corporate Social Responsibility (CSR) and whether companies can authentically engage, we discussed whether they can simply create marketing fanfare or tell a genuine story. Authenticity must be something that truly reflects a culture, not some mechanized program designed to bluff stakeholders. This is particularly true [...]]]></description>
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		<title>Details on the NonProfit 2.0 Conference</title>
		<link>http://geofflivingston.com/2009/10/29/details-on-the-nonprofit-2-0-conference/</link>
		<comments>http://geofflivingston.com/2009/10/29/details-on-the-nonprofit-2-0-conference/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:55:58 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[DC]]></category>
		<category><![CDATA[Allyson Kapin]]></category>
		<category><![CDATA[blogpotomac]]></category>
		<category><![CDATA[Camp]]></category>
		<category><![CDATA[Damien Basile]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Jocelyn Harmon]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[Randi Zuckerberg]]></category>
		<category><![CDATA[Shireen Mitchell]]></category>
		<category><![CDATA[unconference]]></category>

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		<description><![CDATA[Updated November 9, 2009 It’s with great pleasure that I am joining Allyson Kapin and Shireen Mitchell in organizing the first ever NonProfit 2.0 Unconference.&#160; The Friday, February 12 event will be held somewhere in Washington, DC. What better way to kick off Valentine’s Day Weekend then with some love for our society and the [...]]]></description>
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