Posts Tagged ‘Kami Huyse’

Download Welcome to the Fifth Estate

Posted on: April 29th, 2013 by Geoff Livingston 7 Comments

Welcome to the Fifth Estate by Geoff Livingston

It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free!

Please feel free to download the book here. I’m sorry that it’s only available to you in this PDF format. And per the issues link, please forgive any typos.

From a content perspective, the Fifth Estate offers the deepest dive into social media of my three books. Here’s a glimpse:

  • A fantastic introduction from Mashable’s Chief Strategy Officer Adam Ostrow.
  • The first chapter details the media theories driving social networks and communities online.
  • Chapter Four offers perspective into the four types of strategies most frequently used in social networks; participation/community, content, influencer marketing, and crowdsourcing.
  • My former colleague Kami Huyse delivers perhaps the best 20 pages you can imagine on social media measurement in Chapter Six.
  • Chapter Seven offers tips to handle and successfully adapt to rapidly evolving social media.

Enjoy! Feedback is certainly welcome.

In Gratitude, with Love

Posted on: November 17th, 2011 by Geoff Livingston 11 Comments

Us with Soleil in the Pumpkin Patch

It’s been an amazing year. It has had big ups and big downs. In short, life was in session.

In hindsight, there is so much to be grateful for as we roll into the holiday season. With Thanksgiving upon us, I’d like to express my gratitude for many things over the past year.

First of all this was the magical year of Soleil, my one year old daughter who has blessed our lives. From watching her first open her eyes regularly to the first time she said “Dada” to her first steps, becoming a father has literally been the best thing that has ever happened to me. I am so very grateful that Caitlin and I are together with this wonderful addition to our now three person family.

Releasing my second book, Welcome to the Fifth Estate, was a good experience, in large part because of you. Thank you to all the friends and punks who helped make the book a success, whether it was allowing me to guest post, offering me an opportunity to speak, sharing your reviews, or simply being supportive. Book marketing is hard!

Give to the Max Day: Greater Washington was an incredible experience. I am still processing it, but it certainly was profound, a pinnacle moment both professionally and spiritually. To be able to give back to my hometown for the past 20 years, and raise $2 million to help 1200 nonprofits all in one day (though it took six months of planning and work), well, it’s really humbling. Truly, something to be grateful about.

So many people worked to make this happen, but in particular I’d like to offer special thanks to all of my clients and friends at Razoo, Kathy Whelpley at the Community Foundation, and Kerry Morgan, Karyn Gruenberg, Stacia Klim and Elliot Gruber at the United Way. Thanks to all of our partners who helped get the word out. And thank you to the Washington nonprofit community — causes and donors alike — for coming together in a collective day of action.

Beth Kanter and Kami Huyse let me out of Zoetica early to attend to my house, a result of the above linked flood. Thank you.

In that same vein, Gini Dietrich carried my writing load over the past two months as I grappled with the flood and kept Give to the Max work moving forward. It’s so refreshing to work with an author who plays team ball and helped a partner that could not execute, literally putting the project on her back. Now it is my turn to write extensively, but Gini deserves a big thank you for helping me.

All of my friends (Dennis, Jimmy, David, Pernilla) and family in my personal life, people who don’t dig or just simply use social media in a normal fashion, deserve a special shout out. Whether it was direct help, friendly words, or an arm around the shoulder you helped me make it through a depressing time.

My online friends and readers, you, too reached out to me during the flood and ensuing recovery. I thank you so much for this. Every ounce of support helped me through a dark time.

Speaking of dark times, a year ago my friend George Giammittorio passed away due to depression. Earlier this year we as a community lost Trey Pennington. No matter how despairing the times may be — and for some the holidays are the darkest of times — there is always hope and love. If you are suffering and there is only darkness, please consider calling the National Hopeline.

2011 is not over. A trip to Austin is in order, there is a commencement speech for the Virginia Commonwealth University Mass Communications graduation to write and deliver, and the holiday giving season — a crucial time for causes — is upon us. And yes, it is time to catch up on book writing, and thus, I am taking the next week off from the social web and will return on the 28th for the final stretch.

Though we are not done with the year, one can never be too early in expressing gratitude. So thank you, and happy Thanksgiving.

Network Solutions Matches $1000 in NextGen Tech Women Donations

Posted on: May 4th, 2011 by Geoff Livingston

Julie & Kami
Zoetica’s Julie Pippert and Kami Huyse

With just two days left in the NextGen Tech Women fundraiser, the team of Danny Brown, Allyson Kapin, Julie Pippert, Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women in high-school for their computing- related achievements and interests. Now, Network Solutions and its Women Grow Business initiative has joined the effort with a matching grant for the next $1,000 in donations (you can donate here)!

As a father of a beautiful young lady and a partner in a majority woman owned business, the reasons to participate and support NCWIT seem obvious. But in the spirit of NetSol’s fantastic contribution, here is a top ten list of reasons why you should back the next generation of women in technology.

10. Women garner just 9% of all angel investment funds, yet they have the same approval rate for applications as their male peers. Educating women to succeed in this market needs to happen!

9. There is an attitude within women’s conversations on the topic that they are meek, don’t share ideas in meetings, routinely discount ourselves, are bad at math and science, and are responsible for twice as much of the housework than men and three times the childcare. Blogger Lisa Barone explains why this is not every woman’s attitude.

8. Sunday is Mother’s Day and what better way to celebrate the great woman in your life then a donation to support tomorrow’s great women?

7. Some male investors still believe that women will neglect their businesses in favor of their children (while men are better at abandoning their kids for business?). See how Paige Craig worked through his prejudices and invested in a female founder.

6. Women-run tech startups generate more revenue per invested capital and fail less then those led by men, according to New York Entrepreneur Week. Hmm, makes you think that matching 14% angel invest rate is off.

5. Within our own little corner of the tech sector, women are often denied speaking engagements. Men dominate! And that is in spite of the fact that a strong majority of social media communicators are women.

4. The gender wage gap is not expected to pull even until 2057. Yes, 46 years from now. Today, women have to work 2.6 hours more per day to achieve the same wages as their male counterparts. Yeah.

3. “Wishful thinking and arguing about female founders, entrepreneurs or gender roles is overriding recognition of the powerful role that the female consumer is already playing in technology.” Read the ensuing stats on women’s incredible use of technology as posted by TheIceBreak CEO Christina Brodbeck.

2. “Companies, including information technology, with the highest percentages of women board directors outperformed those with the least by 66%,” according to research by Catalyst.

1. And most importantly, Network Solutions is matching your donation (up to $1000)! What better reason do you need than twice the giving power? Donate today!