Posts Tagged ‘Kami Huyse’

Welcome to the Fifth Estate Available for Pre-Order

Posted on: March 15th, 2011 by Geoff Livingston 9 Comments

Geoff Livingston & The Fifth Estate

Welcome to the Fifth Estate is now available for pre-order with a release date of May 11! Special thanks to Mashable Editor In Chief Adam Ostrow for writing the forward to Welcome to the Fifth Estate. This introduction offers the experienced journalist’s view of an ever changing media landscape that has moved from blogs to group texting on mobile phones.

You must be thinking, yet another social media book… And from a guy who wrote one of the first social media books, Now Is Gone? Really? Well, after reading Now Is Gone again as well as the plethora of social media books that have been released since, a correction was needed with a stronger foundation in media theory and marketing fundamentals.

This book won’t pretend to be something it is not. Simply put, Welcome to the Fifth Estate guides executives and communicators towards generating a winning and sustainable social media strategy. In that sense, it is a social media book.

What distinguishes Welcome to the Fifth Estate?

  • Strategy: There will be no themed memes about engaging, conversations, instant response or personal branding. Instead, this book aims to advise you on how to get ready for, build and sustain a great online communications strategy. There is a whole chapter on specific social media strategies and a second on tactical implementation.
  • Experience: Seven awards later and dozens of social media initiatives for the likes of the American Red Cross, General Dynamics, Google, the National 4-H Council, Network Solutions, and the United Way provides this book a depth of pragmatic experience-based conclusions that no other social media book offers.
  • Measurement: Part of building a great strategy includes knowing how to measure it. Kami Watson Huyse provides a guest chapter on how to build a measurement program.
  • Pitfalls and Sustainability: Two chapters deal with topics you normally don’t see in social media books. Chapter Two deals with the weaknesses and dangers social media presents for your organization. Chapter Seven provides concrete ways to stay relevant once your effort becomes a success.
  • Commercial and Nonprofit Case Studies: Each of the seven chapters features two in-depth case studies, one commercial, one nonprofit. Every case study has a tangible outcome associated with it a la the prior point on measurement.

If your job involves communicating online, then this book will help you. It is designed specifically to become an off-the-shelf tool that supports your real efforts with guidance that has worked for many other organizations. In that sense, Welcome to the Fifth Estate should become more useful than your average business book. That is a guarantee.

Please pre-order your copy of Welcome to the Fifth Estate today!

Popularity: 1% [?]

Why Tech Already Has Women (And Why They’re Better Than Arrington)

Posted on: December 29th, 2010 by Geoff Livingston 53 Comments

UPDATE: Robert Scoble believes our comments are taken out of context, and has offered this Cincast on his views about women in tech. We appreciate Mr. Scoble’s participation in this important topic, and wish to encourage all parties to discuss the matter.

UPDATE: Robert Scoble has shared his thoughts on Women in Tech. You can view his take here.

Women of WiFi, after Caillebotte

Image: “Women of WiFi, after Caillebotte” by Mike Licht, NotionsCapital.com

by Danny Brown and Geoff Livingston (Cross posted on Danny’s blog)

Contrary to Violet Blue’s disappointing stance about women in tech in 2010, this year saw a terrible new trend, the outright enforcement of the glass ceiling in technology.  First there was Michael Arrington’s terribly ignorant rant, followed verbally by the likes by Robert Scoble and Ms. Blue, as well as the visual use of boobs to sell copies of WIRED by Chris Anderson and crew.

Before opining too much, here are some statistics for you (the first three were originally cited by Allyson Kapin in Fast Company):

In spite of the statistical advantages of women in tech, negative trends towards male speakers and executive leadership continue. Worse, reading this negative enforcement of sexism in tech has been a damn shame. Working with great women in tech — Susan Murphy, Beth Kanter,  Kami Huyse, Allyson Kapin, Amber MacArthur, Sarah Prevette, Lisa Kalandjian and Cali Lewis to name a few this year — has been a phenomenal experience for both of us, and they demonstrate every day how brilliant and capable they are.

In fact, these women are better than the likes of Arrington and crew, because they would never allow themselves to demean an entire race, gender or religious sect of people on the Internet.  Even if they had such feelings (which we doubt), they would rise above this kind of baseless attack to offer solutions.

Then again, perhaps that shouldn’t come across as too surprising. TechCrunch is hardly the purveyor of common sense and good “fights,” as they’ve shown continuously in the past with their attacks on PR, CEOs, bloggers – basically anyone who doesn’t bow to Arrington’s missives.

There are certainly issues for women, as pointed out by Allyson Kapin in the above articles as well as many other women who discuss this issue. Men have a role in it, too, as evidenced by this year’s newest glass blowing experiences.  Moving forward, men need to be more active about providing solutions to create a more level playing field. For example:

  • Actively support women in business, both through choices of partners, vendors and employees, and in promotion.
  • Support men and women trying to help women.  Whether it’s Girls, Inc., supporting female entrepreneurs abroad, efforts to highlight Women Who Tech, or a host of other efforts, support women.
  • Stop trashing and reacting to women trying to succeed.  Rather than get into throw downs about how women create their own problems in tech — or worse revert to past bad practices like conferences for men — work to create an inclusive balanced playing field for every human being.
  • If you are a man and you don’t like these types of actions against women — posts, magazine articles, speaking rosters — say something. When both genders actively voice dissatisfaction in this matter, it becomes a powerful statement.
  • Instead of supporting old structures for speaking — such as soliciting speaking submissions from chest beating male A-Listers — build an editorial mission for the conference, and seek out great male and female speakers beyond the comfortable and immediate social network.
  • Stop thinking with the mindset that “women” and “success” are two words that – together – are news, and start thinking it’s the norm.
  • Think of the challenges your great-grandmother, grandmother and (possibly) your mother went through to be someone. Then ask if you’d want that still, and add your wife or daughter into the mix. Would you want them to be viewed as “unique” because of their industry choice? And that’s “unique” in a negative way, not in a good one-of-a-kind way.

To be fair, this isn’t an isolated issue with the technology sector. Think of a lot of industries, and you’ll find that women are often viewed as second-best to their male counterparts. They may have won the vote but it’s clear that women still trail men when it comes to advancement, recognition and financial reward compared to their male peers in too many industries.

But it’s even more evident in the technology sector, where too many geek overlords want to keep the sandpit for themselves, and maybe the women can solder a chip or connect a conference call between the male kingfishers.

And it’s just plain stupid. For every Michael Arrington there’s a Bindi Karia; for every Robert Scoble, there’s a Gina Trapani; for every Chris Anderson there’s a Stephanie Agresta. And with new innovators being sponsored to come through from India, and developing countries making women and technology one of their key focuses, these names (and others like them) will only be added to.

Frankly, an argument can be made that most of the modern gender imbalance issues are rooted in men not consciously looking for great women, as opposed to them not existing. 2011 can be a year where forward progress can be made — by both women and men.  Let’s hope the community joins together in working towards that goal.  Given how great women are in business, why wouldn’t you?

About Danny Brown

For readers who aren’t familiar with Danny, he is co-founder and partner at Bonsai Interactive Marketing, a full service marketing agency offering integrated , social media and mobile marketing solutions and applications. He’s also the founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally that’s raised over $100,000 since inception in 2009. His top ranked blog is featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs, and won the Hive Award for Best Social Media Blog at the 2010 South by South West festival.

Popularity: 3% [?]

Mindfulness the Key to Finding Female Speakers

Posted on: September 1st, 2010 by Geoff Livingston 19 Comments

womenwhotech.jpg

It’s late in another summer, and another thought “leader” has said that the blame for the lack of female speakers (or success) should be laid squarely on the shoulders of women. While there have been several great direct responses to this latest link frenzy, I felt that instead of participating directly (like I did last summer), the best commentary I could make is to outline how as a conference organizer I successfully garnered approximately 50% female speaker rates for all three BlogPotomacs.

First, I co-organized the first BlogPotomac with Debbie Weil, and together we set the precedence for the event series. We mindfully decided that at least three of the seven speakers will be women. This seemed like the right thing to do, especially considering that there are more women in communications than men. We wanted to represent our stakeholders with a group of speakers that at least came close to matching our audience.

Each of the three BlogPotomacs had predetermined topic areas, and speakers were matched to the topics. In almost every instance there were natural choices that made sense. A couple of times the would-be speaker was not available. So we found someone else! In one case, I held the spot for two months until my networking yielded the speaker.

But I didn’t give up. And when men asked for speaking spots (women rarely solicited a speaking spot, in fact I cannot remember one), I said no. I did not want the loudest chest beater. I wanted quality lady speakers, was committed to achieving that result, and would not be distracted.

We had some fantastic lady speakers including KD Paine, Maggie Fox, Kami Huyse, Shireen Mitchell, Liz Strauss, Amber Naslund, Jen McClure (emcee), Beth Kanter, Natalia Luckyanova, Jane Quigley, and Shonali Burke (emcee). Two of them are so great, they are now my business partners.

So, the morale of this story is as a conference organizer, it’s a conscious decision to either have women or not. As I told my friend Allyson Kapin, “If you spend time in a homogeneous social network like Silicon Valley’s VC community, then you will only get white, male venture backed candidates. It’s your job to go beyond the comfort zone. Victimization may be an easy out, but it won’t stop the criticism of your inability to break out of limited social circles.”

BTW, if you would like to hear some outstanding lady speakers sign up for some of the WomenWhoTech Telesummit on September 15. I’ll happen to be one of the few men participating, a refreshing change.

Popularity: 2% [?]