Can a Villain Become an Antihero?

In a great ongoing conversation with Amy Sample Ward about Corporate Social Responsibility (CSR) and whether companies can authentically engage, we discussed whether they can simply create marketing fanfare or tell a genuine story. Authenticity must be something that truly reflects a culture, not some mechanized program designed to bluff stakeholders. This is particularly true of companies who have been publicly decried for great wrongs. It’s not easy to turn a villain into an antihero. Not all companies are villains. But the point can be seen the same way. Trust in corporations hit an all time low last year. No one believes that companies — particularly public ones — wants to do more than turn a higher profit for their […]

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Happy Birthday to Beth Kanter, the Bodhisattva

Bodhisattva: Term for the historical Buddha Gautama prior to his enlightenment as well as for other individuals destined to become buddhas. In Mahayana Buddhism the bodhisattva postpones attainment of nirvana in order to alleviate the suffering of others. The number of bodhisattvas is theoretically limitless, and the title has been applied to great scholars, teachers, and Buddhist kings. Today is Beth Kanter’s 53rd birthday. In an effort to honor one of our great leaders with a surprise, Tweetsgiving Founder Stacey Monk enlisted 53 bloggers to blog about the impact she has made in our lives. I was honored to be included in the group. Why? Because Beth has made a tremendous impression on me over the past two years! I […]

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What 100K Twitter Followers Gets You

Everyone always seems fascinated with Twitter follower counts. Friend Beth Kanter was recently added to the official Twitter recommended list, which in turn added more than 100,000 new followers to her account. We decided to see what kind of impact the new following brought with it. We did this by retweeting a link to the above photo featuring her and fellow BlogPotomac Keynote Shel Israel. Before Beth’s tweet, the photo had approximately 140 views. After she tweeted it, the photo garnered another 260 views, ten of which you could assume came from prior tweets and links. So unofficially, Beth’s then 120,000 followers produced a click through rate of 0.2 percent. Now on my feed of 7,500 followers a popular photo […]

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Vocus Marketing Blog
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Yellow Zinnia by Geoff Livingston
The Wonder of the Skies by Geoff Livingston
Heron on the Edge by Geoff Livingston
Ford Model A by Geoff Livingston
The Henry Ford Museum by Geoff Livingston
Detroit Renaissance Center by Geoff Livingston
General Motors HQ - The Renaissance Center by Geoff Livingston
Fountains on Fire by Geoff Livingston
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U.S.S. Barry, DD 933 by Geoff Livingston
Picking Apples by Geoff Livingston