Posts Tagged ‘klout’

Do We Really Need Likes?

Posted on: May 23rd, 2012 by Geoff Livingston 21 Comments

Rohit Bhargava & Aaron Strout
Rohit Bhargava and Aaron Strout at SxSW

Friend, fellow Washingtonian and author Rohit Bhargava released his second book Likeonomics this month. Continuing a tradition of celebrating friends’ books on this blog, I’m giving away five copies of Likeonomics to the best answers/comments to this question posed by Rohit:

“The biggest question that I had to tackle in the book was this: Does likeability really matter that much? Isn’t the quality of a product, service or idea really the most important thing?”

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The Abominable Influencer

Posted on: May 15th, 2012 by Geoff Livingston 8 Comments

Abominable Snowmen?
Image by codecarnage

You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, northern cultures dream of this elusive and powerful icon of the unexplored wilderness.

Similarly, PR and marketing types alike dream of the influencer, the person who will trigger an online contagion (a.k.a. viral event). They desperately look for that powerful personality who will become their brand hero.

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The PR Industry Can’t Help Itself

Posted on: March 28th, 2012 by Geoff Livingston 29 Comments

Agencyinsanity

Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help its poor image.
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