13870532704_cb3bfb85b0_k

The Delicate Art of Letting Sacred Cows Go

Usually, we see change as a moment in time. That can be dangerous when it comes to an organization’s cherished sacred cows. But in reality change is often an evolutionary process.

Read more
Linkedin Google+ Facebook Twitter
8664432993_73215670de_b

The Dog Bowl of Big Data

Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes. Which data sets make for richer relationships with prospects and customers? How will it impact business? What should a marketer look for? Go back to key performance indicators (KPIs). One worthwhile KPI might be return customers. Let’s apply that to both a hypothetical B2C and a B2B scenario. If you are a retailer, instead of examining the immense amount of data produced from web site and social interactions, intentionally predetermine what will matter to your company. One thing we […]

Read more
Linkedin Google+ Facebook Twitter

Strength of Community Supersedes Influence

Image by Annie Siegal With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces” everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community. Direct ROI — i.e. sales, donations, tonality and other key performance indicators (KPIs) — also represents a critical measurement set. It can […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Antebellum Sunrise by Geoff Livingston
New Orleans Brass by Geoff Livingston
Fountain in the Courtyard by Geoff Livingston
Urban Sunset by Geoff Livingston
A Solitary Prayer by Geoff Livingston
The French Quarter by Geoff Livingston
Under the Waterfront by Geoff Livingston
A Long Night on Bourbon Street by Geoff Livingston
Armstrong by Geoff Livingston
Endless Arches (Explored) by Geoff Livingston
Forgotten Monster by Geoff Livingston