When Social Media Rewards the Mindless and the Elite

Writer’s Note (11/20): Trackbacks on this post have been turned off. ¬†Links/SEO were not my objective. Elite social media performer chart from Brian Solis’s Three Cs post. Let’s be honest. Online media is just a collective mass of live and static expressions representing society as a whole. It should not be surprising to any of us that social media has evolved to reward immediate mindlessness and elitism. In that sense, it is just like our popular culture. How else can you explain the rises of Ashton Kutcher and Kim Kardashian as top Twitter accounts? Or within the communications sector, the widespread dissemination of “unique” best practices that will get you the largest, most elite position in the social graph possible? […]

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