Image by Mr. C90 Mark Schaefer wrote a great piece about how headlines make or break reads in this attention economy. In that vein, I leave many posts within the first minute creating a website bounce. The dreaded bounce occurs when someone who visits your site and leaves after viewing a singular page. Usually they leave because the site lacked value or any obvious next action. A high bounce rate indicates your site experience — which also means your business and content — doesn’t successfully cultivate prospects. Headlines drive people into your site, but the writing job continues after someone clicks through. Here are the top reasons I bounce off blog posts:
How often do we see big dramatic ends to blogs, declarations of account deletions, mass unfollowings on Twitter, Facebook, LinkedIn, etc.? I’m not sure what anyone gains out of these posts and statements other than attention. Personally, I find a pie in the face works just as well! All jokes aside, I know some folks enjoy the discussion, but I don’t. It’s a waste of my bandwidth, and in the case of social networks, these declarations seem to cause more drama than anything else. People don’t need to justify pulling the plug on anything online. How anyone chooses to invest their time is a personal choice!