Want your LinkedIn Pulse articles to go further? Here are five tips to better optimize your efforts.
Did you know that more than two million people still access the Internet through AOL dial-up services? Or that the company grew by 6% last year to reach $2.3 billion in revenue? While AOL is oft considered dead by pundits, the company is surviving just fine as a media company with a legacy dial-up business. In August of 2012, I wrote that Facebook will decline like AOL. I think its worth revisiting given all of the hot debate over Facebook’s impending cancerous death. Before I wrote the AOL post, I originally modeled a MySpace-like death for Zucerberg and company, but that was wrong. Facebook will not die a fast death. In fact, in the past couple of years it’s become […]
I receive a lot of emails from LinkedIn about endorsements for random skills. I am not quite sure what these endorsements really mean so I decided to dig deeper. When people log in to LinkedIn, they are asked by a random algorithm to endorse people for certain skills. Mind you, these are skills that the computer program thinks folks would agree with based on whatever determinants it sources. I was bit surprised to see what I had been mass endorsed for (see the above chart). In particular, media relations and public relations struck me as odd. I haven’t identified myself publicly as a PR pro since 2009. Yet LinkedIn still thinks this is a relevant endorsement. Further, I have not […]
Retweets, Likes, +1s, +Ks, repins, and now LinkedIn Endorsements. Which one is cheapest? At first given LinkedIn’s credibility as a professional social network, one would think Likes, +Ks and retweets (see my TweetEsteem issues) would be lesser forms of social currency. But as you dive deeper into LinkedIn Endorsements you see how easily they can be given without thought or consideration.