Retweets, Likes, +1s, +Ks, repins, and now LinkedIn Endorsements. Which one is cheapest? At first given LinkedIn’s credibility as a professional social network, one would think Likes, +Ks and retweets (see my TweetEsteem issues) would be lesser forms of social currency. But as you dive deeper into LinkedIn Endorsements you see how easily they can be given without thought or consideration. Geoff Livingston on Google+
It’s funny how people want LinkedIn to become yet another social network to hang out with their buddies. Ironic, because LinkedIn dubs itself “the world’s largest professional network.” LinkedIn means business networking and conversations to me. The network itself offers about as much excitement as a stale piece of Wonder Bread. Now that Twitter decoupled its stream from LinkedIn, things have become even more boring. Geoff Livingston on Google+
In the era of niche social networks we are left with many choices for tools and conversations. A recent discussion on Ken Mueller’s blog about the creep factor online caused me to reflect on parsing social networks for professional success and personal enjoyment. Geoff Livingston on Google+
Image by NASA Every mature market experiences rising competition that carves off specialized pieces of the leaders’ established footprint. It’s how Southwest, JetBlue and others brought the major traditional airlines to their knees (and bankruptcy). For social networking leaders, the great fracture is upon them. Those of us on the front line are left to pick networks and tools. Facebook has run away with the race. Twitter, LinkedIn, and a host of smaller social networks have taken their seats behind the leader. Yet as time continues, more and more niche networks like Tumblr, Instagram, shiny object du jour Pinterest, Reddit and others carve off their piece of the pie. The phenomena of so many social media choices has moved from …
Perhaps you saw the epic war of words last week between Twitter and Google. The conflict revolves around Google’s inclusion of Plus activity into its search algorithm. Called “Search Plus Your World,” this addition of the Google+ data has far ranging implications for online marketers. It dramatically increases the value of Google+ activity in comparison to its primary competitors Twitter, LinkedIn, Tumblr and, of course, Facebook. Consider how prominent this change is. In the above screen capture, personalized results are featured right above the top search result for “crux.” Also one of my Google+ posts is featured as the third result. Search Plus impacts both traditional search marketing and social media. First of all, Google still dominates search with roughly …
Image by Monkey at Large Many social media wonks bash Google+ at social media conferences and in online conversations. Doubting the new social network is the fashionable thing to do. Yet you have to wonder if this absolute negative view is professionally smart. While the network has not surpassed Facebook and to date lacks the business impact of established networks Twitter and LinkedIn, it has developed its own community. Engagement waned after a stellar launch, but new voices continue to join Google+ and more of Google’s core applications have been integrated into the network. As a result, traffic has increased. AddThis recently reported that Google+ had its third highest in bound traffic week to date. Google continues integrating its entire …
