LS

You Spoke, I Listened

I posted a logo contest on Facebook this past Friday for Lady Soleil. Almost half of the feedback was negative. In total, 80 plus comments were delivered, some friends just giving love, many friends criticizing the logos. Here are the critiques: Lady Soleil is a bad name Sun logos are obvious and cheesy The combinations make you look like a) a feminine hygeine company, b) a Myrtle beach (or some other beach) type of company c) a tanning salon It isn’t clear what you do At first I defended the name, as the company is named after my daughter, and it has been for the past two years. Plus the initial comments seemed like graphic designers fighting the religious war […]

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Haters Hate and I Choose to Listen

Image by pixel8 Haters gonna hate. It’s what top bloggers and community managers say when they interpret criticism to be nasty and inappropriate. In the case of trolls that deliver aggressive comments that border on threats or worse, you have to agree with them. This post is about the haters, the ones that deliver criticism in harsh ways that irks the recipient, but doesn’t necessarily equate to trolldom. Brands and bloggers alike need to listen to harsh critics. Sometimes these people are right in spite of their methods. Geoff Livingston on Google+

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When Hate Turns to Apathy

The only thing worse than haters is silence. In the attention economy, losing wholesale support from vocal minorities as a result of shunning them — even publicly mocking them — is a worst case scenario. Isn’t that what companies and bloggers are asking for when they coldly dismiss disagreeing voices wholesale as haters? Certainly, to some extent, the “Haters Going to Hate” concept is true. Some people will never agree. In fact, if everyone agrees with you, you’re not talking to enough people. Everyone with some level of online success has kvetches and trolls. Yet, simply dismissing whole vocal minorities as haters seems like a dangerous proposition for a brand. Lack of responsiveness, and worse uncaring public refusals risks turning […]

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Listening Is Key, But Don’t Forget Your Research

by Heidi Sullivan Stage actors have an old, if somewhat crude, joke. When they read a script it looks something like this: “BS BS BS BS … I enter … BS BS … My line … BS BS BS … Another line … BS BS … My last line … annnnnnnnnnnnd exit.” Image purchased from iStockPhoto As Geoff discussed here three weeks ago, whatever your influencer engagement strategy may be – Direct Community Interaction with Stakeholders, Top Down Influence, Flanking, or Creating a Groundswell – you need to first “read the tea leaves” to be successful. He rightly spoke of the importance of listening prior to engagement in social media. But, listening is just not enough; it’s too passive. And […]

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4 Ways to Improve Content

Image by Markaud Sometimes blog content doesn’t resonate as well as one would like. It can be hard to pinpoint why. There’s an editorial mission in place, regular posts are published everyday, and you seem to be talking about what matters, but no one pays attention. There’s nothing worse than feeling like you’re stuck. That’s when examining mechanics means the most. What are some ways to strengthen content to increase reader attention? Here are four ways to jump start your writing… Slow Down Production, Focus on Quality A current conversation amongst leading voices has reinvigorated the old quality versus quantity debate. Mitch Joel says dilution of content to achieve frequency (and therefore attention) doesn’t help. Richard Becker recently began compiling […]

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Linkbait and Monopoly: Responding to Your Criticism

What’s good for the goose is good for the gander as they say. In that spirit, I have received and listened to several complaints from readers, friends and spectators over the past few days. Some of the criticism was fine — everyone’s entitled to their opinion — but seemed to be a defense of ideas that were being questioned. And as such, the Teflon Revolution post written with Ike Pigott serves as my answer. But other criticism merits a deeper inventory and either a response or an amends. So dear reader, here are my responses: Linkbait and Gearing Up I respect Ed Shahzade a lot, and committed to him that I would consider his criticisms. The ones I’d like to […]

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
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Washington Aqueduct at Great Falls by Geoff Livingston
Twilight on National Harbor by Geoff Livingston
End of Day Washington, DC by Geoff Livingston
Potomac River Sunset in Alexandria HDR by Geoff Livingston
Great Falls, a Wide Angle Perspective by Geoff Livingston
The Great Falls of the Potomac River by Geoff Livingston
Panorama Sunset Over Rosslyn by Geoff Livingston
Twilight at Half Moon Bay by Geoff Livingston
Marsh Land by Geoff Livingston
Autumn on the Marsh by Geoff Livingston
Hints of Autumn Red by Geoff Livingston