Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon

In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. SOBCon regularly attracts 150 of the world best professional bloggers. The moment created an immediate splash on major social networks. Adrants publisher Steve Hall was at SOBcon and had this to say about the marketing moment, “We all cringe when a brand gets in front of a crowd at a conference even though we know it’s the brand’s money that helps make the even possible. And we especially dislike when a brand turns their presence at a conference into a commercial. But that wasn’t the case with this giveaway. GMC handled it well and offered support […]

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“Social Business” Can’t Replace Product Marketing Skills

Jonathan Bask published a fascinating article in AdAge discussing the dangers of the social web for real businesses. While the article meanders to become the latest in a flurry of “ills of social media” articles, the real takeaway was social media doesn’t replace business skills. At the behest of the queen of successful blogging Liz Strauss, this write-up discusses core business skills — specifically those of product marketing — and how they cannot be replaced with social media savoir faire. Somewhere along the way, social media folks thought they should completely reinvent business. That they knew better, and that could they completely disregard history’s many lessons about how to build great products that work. But more goes into product marketing […]

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Punk Social Media

On February 2006, the Sex Pistols — the four original members plus Sid Vicious — were inducted into the Rock and Roll Hall of Fame. Their response: “Next to the Sex Pistols, rock and roll and that hall of fame is a piss stain.” The height of disco was the mid 70s. The movie Saturday Night Fever prolonged the light, synthesized pop music’s stay on top of America’s charts, but it had a new competitor: The very raw irreverent birth of punk music. One could say that Andy Gibb gave birth to Johnny Rotten. This new anti-establishment movement was led by the Sex Pistols, and many other acts like the Ramones, the Clash, Patti Smith (so many to list, one […]

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Mindfulness the Key to Finding Female Speakers

It’s late in another summer, and another thought “leader” has said that the blame for the lack of female speakers (or success) should be laid squarely on the shoulders of women. While there have been several great direct responses to this latest link frenzy, I felt that instead of participating directly (like I did last summer), the best commentary I could make is to outline how as a conference organizer I successfully garnered approximately 50% female speaker rates for all three BlogPotomacs. First, I co-organized the first BlogPotomac with Debbie Weil, and together we set the precedence for the event series. We mindfully decided that at least three of the seven speakers will be women. This seemed like the right […]

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SOBCon NonProfit Give Back Day

Brian Clark (@copyblogger) Presents at SOBCon 2009 On Sunday May 2nd, SOBCon 2010 will highlight four charities (501c3) that have volunteered themselves for a social media coaching session from its attendees. I have the great honor of serving the conference as the NonProfit Give Back facilitator. Each of our four charities — Anixter, Ashoka, InvisiblePeopleTV and Vitamin Angels — will discuss their strategy, current social media efforts, and online hopes. From there the room, comprised of some of the brightest minds in social media, will match the mission and goals of the organizations with the tools, with the end game of providing meaningful social media strategy that can impact the world. Like my Zoetica colleague and CEO Beth Kanter likes […]

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Lighting the Candles by Geoff Livingston
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