Repurpose Traditional Media for Digital Environments

Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture.

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Only One Kind of Branding Matters

Image by Alice Popkorn Only one kind of branding matters, and that’s the customer experience. I love ad agencies and individual marketers that preach the ultimate importance of visual and personal branding, respectively. They’re wasting their time. You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.

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A New Novel from Geoff Livingston

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