Repurpose Traditional Media for Digital Environments

Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture.

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Only One Kind of Branding Matters

Image by Alice Popkorn Only one kind of branding matters, and that’s the customer experience. I love ad agencies and individual marketers that preach the ultimate importance of visual and personal branding, respectively. They’re wasting their time. You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.

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A New Novel from Geoff Livingston

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101 Things, a Bucket List

Pacific Sunset

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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The Pacific Ocean at Night by Geoff Livingston
Three Sunsets: Another Sunset at the End of the World by Geoff Livingston
Three Sunsets: Sunset Rouge by Geoff Livingston
Three Sunsets: Sunset Orange by Geoff Livingston
Kapa'a Beach HDR by Geoff Livingston
Why They Are Called Humpbacks by Geoff Livingston
Deep dive! by Geoff Livingston
Spinning for joy! by Geoff Livingston
Golden Light by Geoff Livingston
So this is Spring! by Geoff Livingston
Requiem for the Cherry Blossoms by Geoff Livingston