Repurpose Traditional Media for Digital Environments

Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture.

Read more
Linkedin Google+ Facebook Twitter

Only One Kind of Branding Matters

Image by Alice Popkorn Only one kind of branding matters, and that’s the customer experience. I love ad agencies and individual marketers that preach the ultimate importance of visual and personal branding, respectively. They’re wasting their time. You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast.

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Check Out My Photo Portfolio

Monthly Marketing Mashup

Register for xPotomac Today

Don't miss Mark Schaefer, Maddie Grant and Jamie Notter, Jodi Gersh and Jennifer Nycz Conner, and Andy Gilman at this year's must attend digital marketing event.

MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post

Cision Blog

Inspiring Generosity


The Buzz Bin



My Photos

Nationals Ace Max Scherzer by Geoff Livingston
Unified Scene by Geoff Livingston
Kicking It Old School by Geoff Livingston
Soleil Gets a Haircut by Geoff Livingston
Crister by Geoff Livingston
Korean War Memorial by Geoff Livingston
Explore with Friends by Geoff Livingston
Men in White by Geoff Livingston
Capitol Hill at Dusk by Geoff Livingston
Sunny Side Up (Capitol Building Reflection) by Geoff Livingston
Super Blood Moon Part 2 by Geoff Livingston