Case Study: Green Moms Carnival

A great example of Fifth Estate civic engagement is the rise of Green Moms Carnival. Comprised of self-organized green Mom bloggers, these family leaders gathered together to blog on selected universal topics to highlight the important role mothers play in the environmental movement. These carnivals of blog posts were slated for once or twice a month, and continue today. Ironically, it was a snub that caused the moms to self-organize. “When we launched in August, 2008, the important role of mothers in the environmental movement was largely overlooked,” said Founder Lynn Miller. “In fact, it was the complete exclusion of ‘Green Mom’ bloggers from the green page on Guy Kawasaki’s new Alltop site that led me to reach out to […]

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GreenMyParents Gets Ready for Earth Day

As soon as we finish the Run/Walk for Water on Sunday (have you registered yet?), it will be the week leading up to Earth Day. Many environmental organizations use Earth Day as a centerpoint to start or end initiatives for environmental awareness. We wanted to take a look at one that our DC-based friend Lynn Miller has taken on: GreenMyParents. GreenMyParents is a movement that activates & enlists kids to lead their families in measuring & reducing environmental impact at home & “challenge” their parents to share savings with kids. The goal is to save $100 Million for American families by teaching kids how their families can save $100 by going green. This year, GreenMyParents will launch and initiative on […]

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Should Third Parties Counter Greenwashing?

I attended a green social media marketing panel last night in Washington, DC that included Sacha Cohen, Jennifer Kaplan, Diane MacEachern, Lynn Miller, Adam Shake and moderator Kate Sheppard. The panelists got bogged down in tools, but eventually transitioned to how to positively create more movement on green behavioral change and technology adoption. At the heart of the matter is the many greenwashing issues, as well as distrust of bloggers who blindly recommend initiatives. One panelist (and forgive me because I was in the back) posed the concept of using third party validators to formally counter greenwashing initiatives. The use of trustworthy third parties will counter the distrust of green oil salesmen, so to speak. Ironically, the FTC has a […]

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