Posts Tagged ‘Mad Men’

Using Sex to Sell Social

Posted on: August 15th, 2012 by Geoff Livingston 29 Comments

Fast Company Sexy SOcial Media Cover from September Issue

Perhaps you have seen the September issue of Fast Company.

The cover headline refers to sex and social media with Mindy Kaling’s demure yet suggestive picture. Yet Mindy’s story doesn’t focus on anything about sex.

Instead it discusses how the Office screenwriter built a substantial personal brand on Twitter, and garnered a TV sitcom. It’s even got some cool stats on TV social network sharing.

The cover baits men and women who may be interested in Kaling’s sex appeal and how social media embellishes it.
(more…)

Why “The Pitch” Will Perpetuate Bad Practices

Posted on: April 24th, 2012 by Geoff Livingston 27 Comments

Perhaps you have seen the preview episode of The Pitch, AMC’s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector.

This “reality” TV approach focuses on the tension of competitive pitching for major accounts. It assumes that winning depends on the creative that resonates most with the decision committee. In this case a Mac Lethal video-inspired campaign from McKinney out duels WDCW’s zAMbie campaign for Subway’s breakfast line.

But nowhere in the episode do we see serious conversations about the following:
(more…)

The El Show Episode 44: Mad Men Season 4 + Huffington’s Snobbery

Posted on: October 12th, 2010 by Geoff Livingston

trenelcopy

Episode 44 focused on several current topics including, how Mad Men’s Season 4 is turning out, Arianna Huffington’s snobbery, snobbery online and ID, and more. Here’s a breakdown of the episodes topics:

Download or listen to the El Show Episode 44 today! Also available on iTunes!