Two Ladies Lead #Demand13

Elisabeth-Moss-Demand13

As one of my projects, Vocus asked me to program the Demand Success 2013 conference (6/20-21), their first marketing conference open to the general public. Last week we announced our second major keynote, Elisabeth Moss, who plays Peggy Olsen on Mad Men. I was tickled that the buzz revolved around Mad Men, and not the presence of two strong ladies Moss and Arianna Huffington as the leading voices of Demand Success 2013.

To me, that’s remarkable because for once female speakers at an Internet marketing conference are a non-issue.

Our two primary keynotes are women, and no one cares. Why? Because they are qualified, relevant, and obvious.
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To Almost Die

white light/white heat
Image by .mariols.

Have you ever come this close to death?

Morbid, but fascinating nevertheless.

“What’s it like,” asks Don Draper to his bellman, who almost died of a heart attack during the opening episode of season 6. Draper, a character that faked his own death, obsesses with mortality throughout the overall show arc. One wonders when he will find out for sure. But I digress…

The Bell Man answers with the usual trite response of a white light appeared.

So, is that really all there is?

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Using Sex to Sell Social

Fast Company Sexy SOcial Media Cover from September Issue

Perhaps you have seen the September issue of Fast Company.

The cover headline refers to sex and social media with Mindy Kaling’s demure yet suggestive picture. Yet Mindy’s story doesn’t focus on anything about sex.

Instead it discusses how the Office screenwriter built a substantial personal brand on Twitter, and garnered a TV sitcom. It’s even got some cool stats on TV social network sharing.

The cover baits men and women who may be interested in Kaling’s sex appeal and how social media embellishes it.
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Why “The Pitch” Will Perpetuate Bad Practices

Perhaps you have seen the preview episode of The Pitch, AMC’s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector.

This “reality” TV approach focuses on the tension of competitive pitching for major accounts. It assumes that winning depends on the creative that resonates most with the decision committee. In this case a Mac Lethal video-inspired campaign from McKinney out duels WDCW’s zAMbie campaign for Subway’s breakfast line.

But nowhere in the episode do we see serious conversations about the following:
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The El Show Episode 44: Mad Men Season 4 + Huffington’s Snobbery

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Episode 44 focused on several current topics including, how Mad Men’s Season 4 is turning out, Arianna Huffington’s snobbery, snobbery online and ID, and more. Here’s a breakdown of the episodes topics:

Download or listen to the El Show Episode 44 today! Also available on iTunes!