The product/service is absolutely necessary for buyers, but the leader is celeberated for the wrong reason. Successful start-ups are made of great people.
It’s no secret that youth are usually the first demographic to embrace new technologies and media. Older communicators often struggle with changing tools, causing them to hire younger staff to engage with these tools. As time has progressed social and mobile media have become critical components of the modern marketing mix. In turn, Generation X and Baby Boomer marketing and PR pros have been forced to embrace new media. Learning these tools can be difficult, but co-workers — yes, the very same junior staff hired to “handle” social media — can help. Be smart about this. One primary characteristic of millennial generation is a desire to be included and treated respectfully. Young co-workers want access to executives, and choose work […]
Image by Frank et Son When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer. Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily distinguish you. It’s always easier to guide a boat on course than one in turbulent waters.
Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning.
Good free content attracts people. If successful, it builds an expectation of more free content and time. This creates problems for small businesses and individual content creators (bloggers, photographers, etc.). First, once people get free stuff, they want more. More content, more time, even services and goods for free. They ask for it, and voice dissatisfaction when told they must pay. When told that some offerings are paid, communities and customers even get angry.
Image by wwwarby Now we know it’s true. The Kellogg School of Management has issued a study (hat tip: Rich Becker) that shows the more social connections one has, the more likely they are to treat others as less than. We see that big britches are a common by-product of doing well online. So all of the big bloggers who protest, “Not I,” really need to take a serious gut check. Here’s the truth about this phenomena: It is timeless. It’s the stuff of novels and movies. Anyone read Faust lately? Now we’re just seeing hot shot-itus played out on a very public stage with our colleagues, people who take tens of thousands of followers and the attention that comes […]