Finally, it’s time for the third punishment from The Punish Geoff Fundraiser for Mark Horvath’s InvisiblePeople.tv. Yes, the sandwich board was donned saying, “I’ve written two social media books. Please hire me.” But instead of a walk of shame in front of Congress social media savoir faire was mocked in front of the White House. Enjoy the fun. And do support Mark Horvath’s InvisiblePeople.tv. Mark’s journey across the continent has finished in Canada and now enters the U.S. leg as he drives back to the West Coast highlighting the hidden faces of homelessness across America. Thanks to all of you who donated and supported the Punish Geoff Fundraiser.
Thank you to the 22 donors who have already raised almost $1600 to “punish” me and help InvisiblePeople.tv. All donors are listed below. Thank you so much! Mark Horvath has already told us how much this means to him, lifting the sails of his journey across the continent to help the homeless. The Punish Geoff Fundraiser is not over yet! The above video explains the punishments. To recap: 1) $18 – I will receive a shaving cream pie in the face (56 donations at this amount needed, 12 received) 2) $47 – Dress in drag for a Google Hang Out or U-Stream on the Fifth Estate (43 needed, 11 received) 3) $79 – You or a designee can throw me […]
In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. SOBCon regularly attracts 150 of the world best professional bloggers. The moment created an immediate splash on major social networks. Adrants publisher Steve Hall was at SOBcon and had this to say about the marketing moment, “We all cringe when a brand gets in front of a crowd at a conference even though we know it’s the brand’s money that helps make the even possible. And we especially dislike when a brand turns their presence at a conference into a commercial. But that wasn’t the case with this giveaway. GMC handled it well and offered support […]
This Ushahidi Crowdmap visualizes the Haitian earthquake aftermath The folks over at TechSoup/NetSquared have an end-of-year Net2Think Challenge is coming to a close on Saturday. People are submitting their reflections about the hottest trends from the world of innovation and social benefit in 2010. Here are some reflections — big and small — from the year. 1) The big news was the use of mobile as a legitimate grassroots platform in 2010. We first saw this with texting and the American Red Cross’s incredible fundraising drive during the initial Haiti relief drive. Then it continued with the DNC’s canvassing app on the iPhone, a new way to organize grassroots volunteers. And finally, we saw the Apple iPhone app donation issue […]
This case study will be included in my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone). The case study is a little more special than most, because it involves a friend, Mark Horvath. Connecting with Mark, a kindred spirit in many ways, has been one of the best results of my online career over the past two years. I wish Mark well with new his We Are Visible initiative (see the following video). Mark Horvath is a free agent, a one man army who has taken social media tools to fight homeless ness as a video blogger, and now because of his efforts as a veritable charity. What started and continues as InvisiblePeople.tv has […]
Brian Clark (@copyblogger) Presents at SOBCon 2009 On Sunday May 2nd, SOBCon 2010 will highlight four charities (501c3) that have volunteered themselves for a social media coaching session from its attendees. I have the great honor of serving the conference as the NonProfit Give Back facilitator. Each of our four charities — Anixter, Ashoka, InvisiblePeopleTV and Vitamin Angels — will discuss their strategy, current social media efforts, and online hopes. From there the room, comprised of some of the brightest minds in social media, will match the mission and goals of the organizations with the tools, with the end game of providing meaningful social media strategy that can impact the world. Like my Zoetica colleague and CEO Beth Kanter likes […]